The Dogshit Bar: A Memorable Market Research Concept
I can’t tell you the number of times I’ve seen market research that suffers from one key problem. It goes something like this: What do you think of PRODUCT’s user interface? Do you think PRODUCT should be part of suite or a standalone module? Is the value of PRODUCT best measured per-user or per-bite? Is the PRODUCT’s […]
Taking credit for the sunrise
You need both quantitative and qualitative information to arrive at correlation and causation if you hope to understand customers
May I Recruit Your Help in a Knowledge Management Research Project?
Late in 2011 I conducted my first market research project on Knowledge Management. I wanted to get an idea of what was going on in the world, what projects you (royal you, not you personally) were working on, what projects you were going to invest money in, and (more than anything) what was affecting your […]
Two Surprising Statistics on Social Business Progress in the Enterprise
Over the summer, we conducted a short survey among the Social Business Council members to gauge where large enterprises are regarding their progress introducing social to the enterprise. The request was made by a Council member who was looking for some hard benchmarking data he could share with his team. We wanted to answer the […]
Maggie’s Content Farm
Apologies for the post-Grammys inspiration, but if you make your living – directly or indirectly – by writing, you need to read this New York Times piece, and Barry Ritholtz’s followup – right now. At Media Companies, a Nation of Serfs (New York Times) The Dangle: Illusory Promises of Content Farms (The Big Picture) As […]
Conversation >> Pontification
‘Influence’ is a hot topic these days and rightfully so – but I’ve become a firm believer that influence is less and less about individual experts and more in highly-participative community environments.
Another Market Research Firm Attempt Comes Up Short on Procurement Outsourcing
It never ceases to amaze me how consistently market research firms come up short in defining and capturing what makes up the procurement outsourcing or procurement BPO market. There seems an almost arbitrary line between whether o…
Analysis, Depth (or Lack Thereof), Rock Stars and the SAP/Sybase Deal
My thoughts on Analysts, technology executives, what it takes to be a ‘Rock Star’, and the SAP acquisition of Sybase.
Filling a Research Void: Spend Matters Compass (Part 2)
Last week, I introduced Spend Matters readers to Spend Matters Compass, a new research offering that we’re launching on the site later today. One of the major purposes behind Spend Matters Compass, besides providing deeper research and analysis for f…
Services Spend Watch: Two Quick Tips For Getting the Most From Your MSP
I’ve been doing a significant amount of research of late in
preparation for an upcoming deep-dive series on the services
procurement market (more on this tomorrow). My research had me speaking with dozens of practitioners, VMS providers, and …
