By R "Ray" Wang on August 2, 2012
Marketing and Advertising Budgets Are The New Land Grab Constellation Research, Inc. predicts that the global advertising market (paid search, display, and classified) will hit $125B by 2015. While IT budgets continue to stay flat, marketing budgets are up. Warc’s recent Global Marketing Index (GMI) entered positive territory in March 2012. Consequently, the heat […]
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By R "Ray" Wang on March 8, 2012
Forward And Commentary CMO’s seeking to avoid the desensitization that comes with the adoption of new media will want to quickly deploy the Five C’s of Customer Engagement. A. Introduction Social media effectiveness for brands and enterprises will rapidly mirror the trends that email and web sites experienced during the late 1990′s to early 2000′s. […]
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By R "Ray" Wang on March 15, 2010
Recent Conversations With Executives Confirm Demand For Social CRM Good news! Organizations see an opportunity to tap into the proliferation of social networking channels for their CRM initiatives. Speaking with 23 business leaders over the past 10 days, it became obvious that Social CRM initiatives were top of mind for a few reasons: Pressure from […]
Posted in Technology / Software | Tagged advertising agencies, Apps Strategy, best practices, business process transformation, Change Management, eCommer, ECommerce, enteprise apps, Enterprise 2.0, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, marketing agencies, Monday's Musings, SCRM, Social CRM, vendor strategy