By R "Ray" Wang on April 12, 2016
Marketers Face Massive Challenges In Making The Digital Shift In interviews with over 100 digitally focused, modern CMO’s, shared common challenges in the transformation of their roles and with the support of new digital business models. The top 20 modern marketing challenges (not in order of importance) include: Delivering on a creative to commerce […]
Posted in Trends & Concepts | Tagged 2016, ad networks, Apps Strategy, audience acquisition, audience development, brand, brand promise, brand strategy, Chief Marketing Officer, CMO, Constellation Research, content, Content management, creative to commerce, customer care, customer engagement, Customer Experience, customer service, CXM, CXO, Data Driven, Digital Business, digital commerce, Digital Disruption, digital marketing, Digital Marketing Transformation, Digital Strategy, Digital Transformation, DigitalBiz, digitaltransformation, disruptive technologies, Disruptive technology, engagement, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, marketing, marketing agencies, Marketing Automation, marketing execution, Marketing strategy, p2p, P2P Networks, Peer to Peer, Programmatic, R "Ray" Wang;, ROI, rwang0, Software Insider, SoftwareInsider, vendor strategy
By R "Ray" Wang on August 2, 2012
Marketing and Advertising Budgets Are The New Land Grab Constellation Research, Inc. predicts that the global advertising market (paid search, display, and classified) will hit $125B by 2015. While IT budgets continue to stay flat, marketing budgets are up. Warc’s recent Global Marketing Index (GMI) entered positive territory in March 2012. Consequently, the heat […]
Posted in Business, Featured Posts | Tagged $KANA, acquisition, acquisitions, adobe, analytics, Apps Strategy, B2B, B2C, best of breed, best practices, BI, Big Data, BigData, brand monitoring, Business Analytics, business intelligence, Business process, business process outsourcing, Chief Customer Officer, Chief information officer, Chief Marketing Officer, CIO, CMO, CoIT, Constellation Research, Consumerization of IT, CRM, CustExp, customer engagement, Customer Experience, customer relationship management, CXP, Dell, Digital Marketing Transformation, disruptive, disruptive technologies, Disruptive technology, Eloqua, engagement, Engagement Apps, enterprise apps, Enterprise apps strategy, enterprise class, enterprise software, From Transaction To Engagement, google, HubSpot, IT budgets, marketing, marketing agencies, Marketing Automation, Marketo, mergers, Mergers And Acquisitions, oracle, R "Ray" Wang;, rwang0, sales, sales force automation, salesforce.com, SAS, SAS Institute, social analytics, social business, Social Business Software, Social CRM, social marketing insights, socialytics, Software Insider, SoftwareInsider, Unica, user strategy, vendor strategy
By R "Ray" Wang on March 8, 2012
Forward And Commentary CMO’s seeking to avoid the desensitization that comes with the adoption of new media will want to quickly deploy the Five C’s of Customer Engagement. A. Introduction Social media effectiveness for brands and enterprises will rapidly mirror the trends that email and web sites experienced during the late 1990′s to early 2000′s. […]
Posted in Business | Tagged Apps Strategy, B2B, B2B E-commerce, B2C, B2C E-commerce, Chief Marketing Officer, CMO, Constellation Research, CRM, customer engagement, Customer Experience, customer experience management, CXP, E-Commerce, E-commerce survey, early adoptions, Enterprise apps strategy, marketing, marketing agencies, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, Next Generation Customer Experience, NextGen, NextGenCXP, Quark Summary, Quarks, R "Ray" Wang;, Research Summary, rwang0, social analytics, social business, Social Business Software, social campaign tracking, social commerce, Social CRM, social customer insights, Social Enterprise, social enterprise apps, social event management, social marketing insights, Social Media, social media monitoring, social sales insights, social service, social support, social support insights, social technologies |
By R "Ray" Wang on March 15, 2010
Recent Conversations With Executives Confirm Demand For Social CRM Good news! Organizations see an opportunity to tap into the proliferation of social networking channels for their CRM initiatives. Speaking with 23 business leaders over the past 10 days, it became obvious that Social CRM initiatives were top of mind for a few reasons: Pressure from […]
Posted in Technology / Software | Tagged advertising agencies, Apps Strategy, best practices, business process transformation, Change Management, eCommer, ECommerce, enteprise apps, Enterprise 2.0, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, marketing agencies, Monday's Musings, SCRM, Social CRM, vendor strategy
