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MARKETING ANALYTICS

What Matters Most In Business Intelligence, 2019

What Matters Most In Business Intelligence, 2019

By Louis Columbus on June 16, 2019

Improving revenues using BI is now the most popular objective enterprises are pursuing in 2019. Reporting, dashboards, data integration, advanced visualization, and end-user self-service are the most strategic BI initiatives underway in enterprises today. Operations, Executive Management, Finance, and Sales are primarily driving Business Intelligence (BI) adoption throughout enterprises today. Tech companies’ Operations & Sales […]

Posted in Business, Featured Posts, Technology / Software, Trends & Concepts | Tagged analytics, BI, business intelligence, dashboards, data integration, Dresner Advisory Associates, Louis Columbus’ blog Manufacturing Analytics Manufacturing Intelligence, MARKETING ANALYTICS, predictive analytics, visualization

10 Ways Machine Learning Is Revolutionizing Sales

10 Ways Machine Learning Is Revolutionizing Sales

By Louis Columbus on January 3, 2019

Sales teams adopting AI are seeing an increase in leads and appointments of more than 50%, cost reductions of 40%–60%, and call time reductions of 60%–70% according to the Harvard Business Review article Why Salespeople Need to Develop Machine Intelligence. 62% of highest performing salespeople predict guided selling adoption will accelerate based on its ability rank potential opportunities […]

Posted in Business, Featured Posts, Technology / Software, Trends & Concepts | Tagged Amazon Alexa, Apple Siri, Artificial intelligence, Eightfold, HubSpot, Louis Columbus' blog, machine learning, MARKETING ANALYTICS, Marketing Automation, sales, salesforce, Salesforce Einstein, Salesforce State of Sales Survey, selling

Which CRM Applications Matter Most In 2018

Which CRM Applications Matter Most In 2018

By Louis Columbus on November 21, 2018

According to recent research by Gartner, Marketing analytics continues to be hot for marketing leaders, who now see it as a key business requirement and a source of competitive differentiation Artificial intelligence (AI) and predictive technologies are of high interest across all four CRM functional areas, and mobile remains in the top 10 in marketing, […]

Posted in Business, Featured Posts, Technology / Software, Trends & Concepts | Tagged AI, byline=Louis Columbus, Cloud Computing, CPQ, CRM, customer relationship management, enterprise software, MARKETING ANALYTICS, SALEFORCE EINSTEIN, SALES PREDICTIVE ANALYTICS

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