SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)
Join Anish Shivdasani, CEO of Giraffe, as he provides unique African experiences learned from scaling to 1M users. Want to see more content like this? Join us at SaaStr Annual 2020. Anish Shivdasani, CEO @ Giraffe FULL TRANSCRIPT BELOW How’s it guys? You guys good? How’s everyone feeling? Yeah, great. Awesome, man. It’s […]
10 Charts That Will Change Your Perspective Of AI In Marketing
Top-performing companies are more than twice as likely to be using AI for marketing (28% vs. 12%) according to Adobe’s latest Digital Intelligence Briefing. Retailers are investing $5.9B this year in AI-based marketing and customer service solutions to improve shoppers’ buying experiences according to IDC. Financial Services marketers lead all other industries in AI application adoption, with 37% […]
All Platforms Have Their Favorite Partners. Be One Of Them If You Can.
Recently I was catching up with an exec from a SaaS company well in excess of $100m ARR. One of the key platforms their app integrates with has started to … slow down their access. Slow down access to new features, to semi-documented APIs. Slow down access to their team. In fact, the partner’s sales […]
My head’s SPINning with storytelling acronyms
Sam Sethi’s podcast A few days ago I was the latest victim on Sam Sethi’s Marlow FM 97.5 radio show and podcast – Sam Talks Technology (and there’s a Facebook group here). Sam and I go way back to the start of the London social media scene in the mid 2000s and it was a […]
Communications Lessons from Mayor Pete
Whenever I have the chance to watch a big league politician at work, I always try to study their communications skills in an effort to learn from the best. In a previous post, I presented what I learned watching Congresswoman Jackie Speier work a room, a pretty amazing sight, in The Introvert’s Guide to Glad-Handing. […]
The Market Leader Play: How to Run It, How to Respond
Business-to-business (B2B) high technology markets are all about the market and only less so about the technology. This is primarily driven by corporate buyer conservatism — corporate buyers hate to make mistakes in purchasing technology and, if you’re going to make one, it’s far better to be in the herd with everyone else, collectively fooled, […]
The Three Marketing Books All Founder/CEOs Should Read
Few founder/CEOs come from a marketing background; most come from product, many from engineering, and some from sales, service, or consulting. But few — ironically even in martech companies — grew up in the marketing department and consider marketing home. When you combine this lack of experience with the the tendency that some marketing leaders […]
Should Your Startup Have a Quota Club? (And How Much to Spend on It.)
December is when most SaaS startups are closing out the year, trying to finalize next year’s operating plan (hint: I know a software company that can help with that), starting to get a clear view on which salespeople are going to make their number, and thus beginning the process of figuring out who to invite […]
10 Secrets to Putting on a Great Event
So we’ve been putting on events for a while at SaaStr. It started off by accident — we did a meet-up in 2013 as an experiment, with no content. And almost 400 folks came! Then we did a second meet-up in 2014 with a little content, and it went well. Then 2015 was the first […]
The Two Archetypal Marketing Messages: “Bags Fly Free” and “Soup is Good Food.”
There are only two archetypal marketing messages, exemplified by: Bags Fly Free, a current advertising slogan used by Southwest airlines. Soup is Good Food, a 1970s campaign slogan used by Campbell’s soup [1]. Quick, what’s the difference between these two messages? Soup is Good Food answers the question “why buy one (at all)?” while Bags […]
