The difficult second album. Advice for HRTECH vendors.
Warning: long, rambling metaphor. Readers of my blog and twitter feed will have seen that I have an interest in music. One of my favourite albums is the first Stone Roses Album, The Stone Roses. I play this record a lot. Here is the song, Waterfall, from the album. The wikipedia entry is worth a […]
Marketing Exists to Make Sales Easier
Many moons ago when I was young product marketing manager, I heard a new VP of Marketing speak at a marketing all-hands meeting. He spoke with a kiwi accent and his name was Chris Greendale. What he said were six words that changed my career: Marketing exists to make sales easier While this has clearly […]
10 Charts That Will Change Your Perspective Of AI In Marketing
Top-performing companies are more than twice as likely to be using AI for marketing (28% vs. 12%) according to Adobe’s latest Digital Intelligence Briefing. Retailers are investing $5.9B this year in AI-based marketing and customer service solutions to improve shoppers’ buying experiences according to IDC. Financial Services marketers lead all other industries in AI application adoption, with 37% […]
10 Ways Machine Learning Is Revolutionizing Marketing
84% of marketing organizations are implementing or expanding AI and machine learning in 2018. 75% of enterprises using AI and machine learning enhance customer satisfaction by more than 10%. 3 in 4 organizations implementing AI and machine learning increase sales of new products and services by more than 10% according to Capgemini. Measuring marketing’s many contributions […]
Six Steps To Transforming Marketing Into A Strategic Asset
Last week I ran a session at Frost & Sullivan’s GIL: Silicon Valley (Growth, Innovation and Leadership) conference in Santa Clara. The session ran for 75 minutes and outlined for participants methods for driving digital transformation within organizations. Many of the participants agreed with one another that they are tired of marketing regarded by their peers, […]
Wiring Your Consumer’s Brain
A couple of weeks ago, I spoke at Confluence, a cool digital marketing conference in Oklahoma City of all places. Had a blast. I introduced the concept of Neuro-Digital Marketing – the notion that digital marketing tactics, properly leveraged, can affect direct changes in a consumer’s brain which will drive incredible results for your […]
The Brains Behind Digital Marketing
Although a lapsed neuroscientist, I do a lot of thinking about how to elicit the right response in a consumer’s mind from the marketing strategies I create. Engaging with the non-conscious part of us is what is critically important for great marketing. Do you need some convincing? Well, consider this: Would you buy wine based […]
Managing the Fundamental Tension in Marketing
Say you’ve got a new product release. You’re super excited about your app’s new Feature X. It’s very innovative. Product marketing sees it as long-needed differentiator. Sales sees it as a silver bullet: “with Feature X, our competition is screwed.” Everyone’s excited. Then it happens. A regional sales VP says, “Hey, marketing, we’ve got a do […]
Proximity Marketing
Proximity marketing or hyperlocal marketing as it’s sometimes called, is on the upsurge this year. The fact that the smartphone market continues to grow with ~1.3B shipments in 2014 WW, and a CAGR of near 10% through 2018 (based on the IDC Smartphone Tracker) is a part of that of course, but also the technology […]
What Can a Poor Dumb Engineer Do That Most Marketers Can’t?
This is a tale of bootstrapping and bucking the conventional wisdom. This is a tale of applying an Engineer’s overly top down facts sifted through logic lens to what is traditionally a touchy feely shoot from the gut discipline. This is the story of how my little one man bootstrapped SaaS company competes with giants […]
