What really is Product Marketing?
On the heels of this post about What Really is Go-To-Market?, I have had a ton of discussions about the constant tussle between product management and product marketing, especially at later stage growth businesses or divisional teams at large companies. Between Kahuna (startup) and at SuccessFactors/SAP as GM (ginormous largeco) I’ve seen this play out […]
If Rebranding’s the Answer, What was the Question?
From time to time, every CMO faces a key question: to brand or not to rebrand? Often, it’s right after joining a company and you want to make a big splash. Sometimes, it’s after you’ve been with a company for a while and you and some told-timers are bored with the current branding and want […]
SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)
Join Anish Shivdasani, CEO of Giraffe, as he provides unique African experiences learned from scaling to 1M users. Want to see more content like this? Join us at SaaStr Annual 2020. Anish Shivdasani, CEO @ Giraffe FULL TRANSCRIPT BELOW How’s it guys? You guys good? How’s everyone feeling? Yeah, great. Awesome, man. It’s […]
10 Charts That Will Change Your Perspective Of AI In Marketing
Top-performing companies are more than twice as likely to be using AI for marketing (28% vs. 12%) according to Adobe’s latest Digital Intelligence Briefing. Retailers are investing $5.9B this year in AI-based marketing and customer service solutions to improve shoppers’ buying experiences according to IDC. Financial Services marketers lead all other industries in AI application adoption, with 37% […]
All Platforms Have Their Favorite Partners. Be One Of Them If You Can.
Recently I was catching up with an exec from a SaaS company well in excess of $100m ARR. One of the key platforms their app integrates with has started to … slow down their access. Slow down access to new features, to semi-documented APIs. Slow down access to their team. In fact, the partner’s sales […]
My head’s SPINning with storytelling acronyms
Sam Sethi’s podcast A few days ago I was the latest victim on Sam Sethi’s Marlow FM 97.5 radio show and podcast – Sam Talks Technology (and there’s a Facebook group here). Sam and I go way back to the start of the London social media scene in the mid 2000s and it was a […]
Communications Lessons from Mayor Pete
Whenever I have the chance to watch a big league politician at work, I always try to study their communications skills in an effort to learn from the best. In a previous post, I presented what I learned watching Congresswoman Jackie Speier work a room, a pretty amazing sight, in The Introvert’s Guide to Glad-Handing. […]
The Market Leader Play: How to Run It, How to Respond
Business-to-business (B2B) high technology markets are all about the market and only less so about the technology. This is primarily driven by corporate buyer conservatism — corporate buyers hate to make mistakes in purchasing technology and, if you’re going to make one, it’s far better to be in the herd with everyone else, collectively fooled, […]
The Three Marketing Books All Founder/CEOs Should Read
Few founder/CEOs come from a marketing background; most come from product, many from engineering, and some from sales, service, or consulting. But few — ironically even in martech companies — grew up in the marketing department and consider marketing home. When you combine this lack of experience with the the tendency that some marketing leaders […]
Should Your Startup Have a Quota Club? (And How Much to Spend on It.)
December is when most SaaS startups are closing out the year, trying to finalize next year’s operating plan (hint: I know a software company that can help with that), starting to get a clear view on which salespeople are going to make their number, and thus beginning the process of figuring out who to invite […]
