Book Review: From Impossible to Inevitable
This post reviews Aaron Ross and Jason Lemkin’s new book, From Impossible to Inevitable, which is being launched at the SaaStr Conference this week. The book is a sequel of sorts to Ross’s first book, Predictable Revenue, published in 2011, and which was loaded with great ideas about how to build out your sales machine. […]
Marketing quantification
It has been fun watching the rapid improvement of the marketing function over the last decade. This advance was in no small part due to the advances in marketing automation and the marketing revolution is not over by a long shot. However, I think we’re bumping up against a ceiling and the improvements we can […]
Drip: Great Idea, Not Ready for Prime Time
As I’ve written recently, I’ve had some problems with my Email provider Mailchimp. I use Mailchimp to do a variety of emailings as part of my software company, CNCCookbook. We’re a bootstrapped company that makes software for CNC Manufacturing, and we’ve managed to do very well largely using Content or Inbound marketing. The company is […]
What Marketing Costs Should be Included in CAC Calculations?
Dear Kellblog: I’m working on my CAC calculations and I’m trying to determine if I should include all marketing costs or just my direct demand generation costs? I’ve talked to many of my CMO peers and can’t get a consistent answer to the question? Thanks, Bewildered CMO Dear Bewildered CMO: My gut reaction is that you […]
Operation Email Purge
I’ve been on a crusade against my gmail inbox and am happy to report deleting over 100k unread emails in just a month. 100k unread emails… something is wrong with the state of email marketing when that happens. Gmail provides a bunch of really good tools for managing email: Unsubscribe link: If the sender has an […]
Six Steps To Transforming Marketing Into A Strategic Asset
Last week I ran a session at Frost & Sullivan’s GIL: Silicon Valley (Growth, Innovation and Leadership) conference in Santa Clara. The session ran for 75 minutes and outlined for participants methods for driving digital transformation within organizations. Many of the participants agreed with one another that they are tired of marketing regarded by their peers, […]
Wiring Your Consumer’s Brain
A couple of weeks ago, I spoke at Confluence, a cool digital marketing conference in Oklahoma City of all places. Had a blast. I introduced the concept of Neuro-Digital Marketing – the notion that digital marketing tactics, properly leveraged, can affect direct changes in a consumer’s brain which will drive incredible results for your […]
Want Real Success? Destroy the Company-Centric Customer Experience
Earlier this year I presented at C3 in Las Vegas. The topic of my presentation was Customer Experience for Executives. It was very well received, if I say so myself – since no one else was in the room… Kidding! I was asked to post a brief summary of the talk here. I have summarized […]
Unicorn Tears, Beyond Ultimate, and the Silicon Valley Hype Mentality
Back in the day we working on a press release and I was a CMO. Me: “Somebody, get Randy (the PR director) in here.” Me: “Randy, what is this press release calling our new offering the ultimate in business intelligence?” Randy: “Yes and the problem is?” Me: “The problem is it’s not the ultimate, it’s […]
News Analysis: @Infosys Announces Three New Service Lines #AiKiDō
New Ai Ki Dō Service Offerings Provide A High Potential Path To Growth For Clients On August 20th, 2015, Infosys announced a set of new service offerings to help organizations jump start growth. Organized into three areas and named Ai Ki Dō, the approach addresses design driven initiatives, knowledge based IT, and platforms. Here’s […]
