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Woe is Media:  Lessons from Tidemark’s PR

Woe is Media: Lessons from Tidemark’s PR

By Dave Kellogg on May 12, 2014

“There are lies, damned lies, and statistics” — Benjamin Disraeli. “All media exist to invest our lives with artificial perceptions and arbitrary values.”  – Marshall McLuhan, philosopher of communications theory and coiner of the phrase “the medium is the message.” “Modern business must have its finger continuously on the public pulse. It must understand the […]

Posted in Business | Tagged Benjamin Disraeli, media, OutlookSoft, pr, sap, Statistics, TideMark

Some Thoughts on Rocket Fuel, Their Voice, and Their Recent S-1

Some Thoughts on Rocket Fuel, Their Voice, and Their Recent S-1

By Dave Kellogg on September 27, 2013

Silicon Valley is a place built by nerds, arguably for nerds, but once big money gets involved there is always tension between the business people and the technical people about control.  Think, for example, of the famous Jobs/Sculley falling-out back in 1985 where the business guy beat the technical guy. However, in part because of events […]

Posted in Business, Featured Posts | Tagged Big Data, IPO, media, Rocket Fuel, Venture Capital

Facebook's Growing Web Platform

Facebook’s Growing Web Platform

By Michael Fauscette on September 27, 2011

If you want to find something, anything on the web, you "google" it…I mean how ubiquitous has a company become when it’s name becomes the verb for a common activity? Now I realize there are other search options, but according…

Posted in Business | Tagged curation, Entertainment, Facebook, google, media, Netflix, network, people-centric, search, spotify | 5 Responses

Video and A Love Story

Video and A Love Story

By Jeff Nolan on January 12, 2011

e have been doing a lot of work with videos for marketing purposes, which is a new area for me. Couple of things I have learned: 1) Short is better. 2) Video engagement metrics are evolving but in general web site visitors really like video content. 3) Generalize as much as possible because changing existing […]

Posted in Trends & Concepts | Tagged getsatisfaction, marketing, Marketing and Advertising, media, Video

Congratulations to TechCrunch

Congratulations to TechCrunch

By Jeff Nolan on September 28, 2010

TechCrunch is being acquired by AOL . I’m sure you picked up something about this in your reading today… I met Mike many years ago when he started TechCrunch and it was evident that his particular genius was identifying a segment of the media ecosystem that was ripe for disruption. His single minded focus and […]

Posted in Business | Tagged AOL, blogging, media, Michael Arrington, TechCrunch, TechCrunch Disrupt

How to Bootstrap Your PR

How to Bootstrap Your PR

By Ross Mayfield on September 21, 2010

Inc. Magazine interviewed me on How to Bootstrap your Public Relations. There are, of course, new opportunities and challenges given how technology is disrupting media: “When you had to go through mass media, there’s really a handful of media outlets…

Posted in Trends & Concepts | Tagged bootstrapping, Entrepreneurship, marketing, media, Public relations | 2 Responses

Forbes Blogs To Get A Big Upgrade, Every Reporter Will Have One

Forbes Blogs To Get A Big Upgrade, Every Reporter Will Have One

By Jeff Nolan on August 3, 2010

Every Forbes reporter will get a blog… this is smart because it forces the individual to build a distinct brand in the market and it gets us closer to a interactive model for journalism. However, having blogs is not the same as having community and if the journalists ignore the activity in the comment streams […]

Posted in Trends & Concepts | Tagged Blog, Forbes, journalism, media, True/Slant

Wikileaks and the Plumbing of Journalism

Wikileaks and the Plumbing of Journalism

By Ross Mayfield on July 26, 2010

The web has way of asking big questions of society. And right now WikiLeaks is asking very big questions. WikiLeaks founder Julian Assange describes the recent release of 90k documents about the Afghanistan war thusly, in a SPIEGEL interview: Assange:…

Posted in Featured Posts, Trends & Concepts | Tagged afghanistan, journalism, media, Newspaper, Wiki, Wikileaks

Paywalls Are Dumb, Statistics Prove

Paywalls Are Dumb, Statistics Prove

By Jeff Nolan on July 20, 2010

I don’t know how anyone could look at the traffic data coming out of Murdoch’s paywall initiative and not conclude that they are ill-advised and monumentally stupid. According to data from Experian Hitwise, which charts Internet traffic, visits to The Times of London and The Sunday Times’ Websites have dropped by 66% since parent company […]

Posted in Business | Tagged Hitwise, Internet traffic, London Times, media, Paywalls, Rupert Murdoch, Times

Promoted Tweets and the Next Ad Recovery

Promoted Tweets and the Next Ad Recovery

By Ross Mayfield on April 13, 2010

A lifetime ago I worked on an Eastern European telecom group’s IPO and one of my favorite slides in my deck was borrowed from Goldman Sachs to paint the picture of a Multimedia Cycle. Yes, I said multimedia, but right…

Posted in Featured Posts, Trends & Concepts | Tagged advertising, Business Model, Facebook, google, influence, marketing, media, slideshare, Social network, Twitter

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