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Marketing Exists to Make Sales Easier

Marketing Exists to Make Sales Easier

By Dave Kellogg on May 18, 2020

Many moons ago when I was young product marketing manager, I heard a new VP of Marketing speak at a marketing all-hands meeting.  He spoke with a kiwi accent and his name was Chris Greendale.  What he said were six words that changed my career: Marketing exists to make sales easier While this has clearly […]

Posted in Business, Startup Lessons | Tagged Management, marketing, marketing mission, marketing police, mission, sales, sales marketing alignment, startups

Organizing for social business: The issues

Organizing for social business: The issues

By Dion Hinchcliffe on May 17, 2011

How best can employees and managers adapt to today’s changing and increasingly social workplace? This has become one of the central questions as organizations look at social computing as a new primary channel in their organization, both amongst their workers as well as for their customers and business partners. While we often see traditional areas […]

Posted in Business, Featured Posts | Tagged Blog Post, collaboration, communication, direction, Enterprise 2.0, enterprise Facebook, Leadership, mission, Organization, processes, responsibility, Social Media, strategy, transformation, vision

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