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Today’s CMO’s Need a Swift Kick in the Bu… Digital

Today’s CMO’s Need a Swift Kick in the Bu… Digital

By Steve Mann on July 31, 2015

“I don’t want to belong to any club that would accept me as one of its members.”
Yet here I am, a member of the Don’t Do a Good Enough Job Selling the Value of Marketing club.

Posted in Business, Featured Posts | Tagged Business Insights, CMO, Digital Business, digital marketing, mobile, social business

GreenTouch release tools and technologies to significantly reduce mobile networks energy consumption

GreenTouch release tools and technologies to significantly reduce mobile networks energy consumption

By Tom Raftery on June 19, 2015

Mobile industry consortium GreenTouch today released tools and technologies which, they claim, have the potential to reduce the energy consumption of communication networks by 98% The world is now awash with mobile phones. According to Ericsson’s June 2015 mobility report [PDF warning], the total number of mobile subscriptions globally in Q1 2015 was 7.2 billion. […]

Posted in Featured Posts, Technology / Software | Tagged cellular, communications networks, Electricity 2.0, energy efficiency, greentouch, Internet of Things, IoT, mobile, mobile networks, Wireless

Apple launches ResearchKit – secure, private, open source medical research

Apple launches ResearchKit – secure, private, open source medical research

By Tom Raftery on March 11, 2015

Apple announced a new initiative at its Spring Forward event yesterday – ResearchKit. What is ResearchKit? Apple’s SVP of Operations, Jeff Williams, described it as a framework for medical researchers to create and deploy mobile apps which collect and share medical data from phone users (with their permission), and share it with the researchers. Why […]

Posted in Featured Posts, Technology / Software | Tagged android, apple, asthma, Blackberry, breast cancer, diabetes, ehealth, google, Health, iPhone, mobile, Open source, parkinsons, researchkit, transparency, windows

Image credit: Designboom

News Analysis: Rumors On Apple’s Foray Into Cars “Project Titan”

By R "Ray" Wang on February 16, 2015

 Project Titan May Put Apple Into The Auto Business The February 13th, 2015 Wall Street Journal story spotlighted many of the rumors around the developments behind Apple going into the car business.   Framed around challenging Tesla Motors, the story discussed how the Cupertino juggernaut may be putting together an Apple branded electric vehicle.  Vice […]

Posted in Technology / Software | Tagged #techoptimization, 2015, apple, Apple Car Play, Apple Health Kit, Apple Home KIt, Apple Pay, Apple Watch Kit, Auto, best practices, Business Transformation, BYOD, Chief Customer Officer, Chief Digital Officer, Chief HR Officer, Chief information officer, Chief Marketing Officer, CHRO, CIO, CoIT, CoIT and the New CSuite, Constellation Research, Customer Experience, CXO, CXP, digital, Digital Business, Digital Marketing Transformation, Digital Strategy, Digital Transformation, DigitalBiz, digitaltransformation, disruptive, disruptive business models, disruptive technologies, Disruptive technology, electric vehicles, enterprise mobile, Enterprise Mobile Management, future of work, iCar, mass personalization, Mass Personalization At Scale, mobile, Mobile Biz, Mobile OS, Mobile strategy, mobility, News Analysis, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider, Technology Optimization, user strategy, vendor strategy

Research Preview: Digital Transformation Services Take Center Stage For 2015

Research Preview: Digital Transformation Services Take Center Stage For 2015

By R "Ray" Wang on February 9, 2015

Constellation State Of The State Report: Digital Transformation Services Take Center Stage For 2015 The latest Constellation Research state of the state report explores the impact of digital transformation on the services front. As so many different pieces of the digital transformation space come together, Constellation believes that the Digital Transformation Services category is set […]

Posted in Business | Tagged #Nasscom_ILF, #nilf2015, #techoptimization, 2015, application development, Apps Strategy, Architecture, best practices, board room, Business Transformation, BYOD, Chief Customer Officer, Chief Digital Officer, Chief HR Officer, Chief information officer, Chief Marketing Officer, CHRO, CIO, Cloud, Cloud Computing, CoIT, CoIT and the New CSuite, Constellation Research, Customer Experience, CXO, CXP, Digital Marketing Transformation, Digital Strategy, Digital Transformation, DigitalBiz, digitaltransformation, disruptive, disruptive business models, disruptive technologies, Disruptive technology, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, Enterprise Business Apps Vendors, enterprise mobile, Enterprise Mobile Management, enterprise software, enterprise strategy, five generations of mobile, future of work, mass personalization, Mass Personalization At Scale, mobile, Mobile Biz, mobile device management, mobile enterprise, Mobile Management, Mobile OS, Mobile strategy, mobility, Monday's Musings, NASSCOM, R "Ray" Wang;, research, Research Report, rwang0, Software Insider, SoftwareInsider, strategy, Technology Optimization, user strategy, vendor strategy

Proximity Marketing

Proximity Marketing

By Michael Fauscette on January 26, 2015

Proximity marketing or hyperlocal marketing as it’s sometimes called, is on the upsurge this year. The fact that the smartphone market continues to grow with ~1.3B shipments in 2014 WW, and a CAGR of near 10% through 2018 (based on the IDC Smartphone Tracker) is a part of that of course, but also the technology […]

Posted in Featured Posts, Technology / Software | Tagged beacons, Bluetooth, Consumer, content, context, marketing, mobile, NFC, proximity, QR, real-time, Retail, sales, Social, store, value, wifi

Some Non-Predictions for 2015

Some Non-Predictions for 2015

By Michael Fauscette on January 7, 2015

It’s that time of new year when you get deluged with analysts / bloggers predictions and prognostications. I join in most years, and of course there’s the IDC predictions process to contend with as well. This year I swore that I was skipping it. I’ve already done the new IDC “Futurescape” document and webcast with my […]

Posted in Featured Posts, Trends & Concepts | Tagged 2015, applications, Big Data, Business, Cloud, CX, data, ESN, mobile, net neutrality, platform, predictions, Privacy, security, Social, strategy, technology

Research Report: Inside The 2015 Boardroom Priorities (Parts 1 & 2)

Research Report: Inside The 2015 Boardroom Priorities (Parts 1 & 2)

By R "Ray" Wang on December 17, 2014

Boardrooms In Market Leader And Fast Follower Organizations Rapidly Take Action To Address the Digital Chasm Ahead Constellation Research surveyed over 200 CXO’s and identified 10 board room priorities for 2015. As anticipated, digital transformation has emerged as a significant board room topic and market leaders and fast followers seek guidance on what elements are […]

Posted in Business, Featured Posts | Tagged #techoptimization, 2014, application development, Apps Strategy, Architecture, best practices, board room, Business Transformation, BYOD, Chief Customer Officer, Chief Digital Officer, Chief HR Officer, Chief information officer, Chief Marketing Officer, CHRO, CIO, Cloud, Cloud Computing, CoIT, CoIT and the New CSuite, Constellation Research, Customer Experience, CXO, CXP, Digital Marketing Transformation, Digital Strategy, Digital Transformation, DigitalBiz, digitaltransformation, disruptive, disruptive business models, disruptive technologies, Disruptive technology, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, Enterprise Business Apps Vendors, enterprise mobile, Enterprise Mobile Management, enterprise software, enterprise strategy, five generations of mobile, future of work, mass personalization, Mass Personalization At Scale, mobile, Mobile Biz, mobile device management, mobile enterprise, Mobile Management, Mobile OS, Mobile strategy, mobility, Monday's Musings, R "Ray" Wang;, research, Research Report, rwang0, Software Insider, SoftwareInsider, strategy, Technology Optimization, user strategy, vendor strategy | 1 Response

News Analysis: Inside the First Industry-Specific Mobile Apps by the IBM MobileFirst for Apple iOS Partnership

News Analysis: Inside the First Industry-Specific Mobile Apps by the IBM MobileFirst for Apple iOS Partnership

By R "Ray" Wang on December 10, 2014

The IBM-Apple Partnership Achieves First Milestones On December 10th, IBM and Apple announced the first wave of industry-specific enterprise solutions as part of the IBM MobileFirst for iOS applications.   In a meeting with Fred Balboni, IBM’s general manager of the Apple partnership; and Jeremy Butcher, Apple Marketing and Strategy, Constellation received an update on the […]

Posted in Featured Posts, Technology / Software | Tagged #techoptimization, 2014, application development, Apps Strategy, Architecture, best practices, Business Transformation, BYOD, Chief Customer Officer, Chief Digital Officer, Chief HR Officer, Chief information officer, Chief Marketing Officer, CHRO, CIO, Cloud, Cloud Computing, CoIT, CoIT and the New CSuite, Constellation Research, Customer Experience, CXO, CXP, Digital Marketing Transformation, Digital Strategy, Digital Transformation, DigitalBiz, digitaltransformation, disruptive, disruptive business models, disruptive technologies, Disruptive technology, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, Enterprise Business Apps Vendors, enterprise mobile, Enterprise Mobile Management, enterprise software, enterprise strategy, five generations of mobile, future of work, mass personalization, Mass Personalization At Scale, mobile, Mobile Biz, mobile device management, mobile enterprise, Mobile Management, Mobile OS, Mobile strategy, mobility, Monday's Musings, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider, Technology Optimization, user strategy, vendor strategy | 1 Response

Mobile First? Mobile Only? Mobile Also?

Mobile First? Mobile Only? Mobile Also?

By Esteban Kolsky on September 25, 2014

The rise of mobile has been fast and furious. With an estimated 6.8 billion subscriptions for almost 7 billion citizens of this world it is nothing short of befuddling. This quick rise of mobile apps, almost like nothing ever seen before, has taken most organizations by surprise. As a result, virtually none of them have […]

Posted in Technology / Software | Tagged customer service, Dreamforce, mobile, salesforce.com, Service Cloud

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