The Irresistible Rise of Mobile
Last week part of a guest lecture I gave to students doing a Masters in digital marketing and social media at INSEEC’s London campus, I sampled Benedict Evans‘ great content around Mobile is Eating the World. Going through the material, and sending the students a link to a video version of one of his presentations […]
Dealing with “disposable software” for enterprises
With consumer SaaSes and mobile apps coming and going, I’ve been thinking of the idea of “disposable software”: apps that last a year or so, but aren’t guaranteed to last longer. In the consumer space, there’s rarely been a guarantee that free software will last – that’s part of the “price” you pay for free. […]
Businesses Adopting Big Data, Cloud & Mobility Grow 53% Faster Than Peers
Orchestrating big data, cloud and mobility strategies leads to 53% greater growth than peers not adopting these technologies. 73% of midmarket companies say the complexity of their stored data requires big data analytics apps and tools to better gain insights from. 41% of midmarket companies are using big data to better target marketing efforts. 54% […]
News Analysis: @Oracle Announces Agreement To Acquire Marketing Cloud A/B Testing Firm @Maxymiser
Oracle Marketing Cloud Customers Will Gain Channel Agnostic Customer Experience A/B Testing Solution Oracle announced the August 20th, 2015, agreement to acquire Maxymiser, a multivariate and A/B testing solution used to improve customer experience. Here’s the quick video analysis of the deal (see Figure 1). (A blog post may follow given time constraints) Figure […]
Today’s CMO’s Need a Swift Kick in the Bu… Digital
“I don’t want to belong to any club that would accept me as one of its members.”
Yet here I am, a member of the Don’t Do a Good Enough Job Selling the Value of Marketing club.
GreenTouch release tools and technologies to significantly reduce mobile networks energy consumption
Mobile industry consortium GreenTouch today released tools and technologies which, they claim, have the potential to reduce the energy consumption of communication networks by 98% The world is now awash with mobile phones. According to Ericsson’s June 2015 mobility report [PDF warning], the total number of mobile subscriptions globally in Q1 2015 was 7.2 billion. […]
Anxious for the real release of Windows 10
As everyone knows by now, the new version of Windows will ship the end of July. I signed up and placed some earlier beta build (through the insider program) on a machines back in January but then had to move on to other efforts, so I never really got back to look at it closely. […]
Cloud Software and Business Modernization Part Two: Customer Experience
Building and executing on a customer experience (CX) strategy is one of the most pressing areas of business modernization. The Internet has created new interaction models and channels, as well as created an expectation of immediacy. Companies are struggling to keep up with the expectations and new interaction models. The explosion of new and changing […]
Voice recognition project completed at UTD
Every semester I try and work with some students at UTD by facilitating a ‘capstone’ project. It’s another dimension of my support for STEM education. Yesterday, they gave their presentation to their professor and class. This semester the project was creating an Android based speech recognition solution to facilitate a Voice-based Inspection and Evaluation Framework. […]
And not Or
I was in an exchange the other day with some folks talking about their perspective that all companies need to be using cloud computing. I agree, but my view is slightly different. My perspective is that depending on the company’s size, needs and applications they will likely continue to have in house systems. It’s not […]
