Dear Marketing: Stop Putting the Template Over the Story
I’ve always thought that if marketers wrote newspapers, the famous New York Times headline of August 8, 1974 would have looked like this: Instead of how it actually looked, which was: What’s the difference? While both of the above presentations are structured, the newspaper doesn’t let the template get in the way of story. The […]
Subscriptions, Social and CRM
“Who is the customer?” It’s a great question and one that my managers liked to ask when I was a young sales representative. Like all great questions, it got to the meat of the matter with an economy of words that impressed as much by the brevity as for the meaning. The customer’s identity is […]
Does Paper.li Break Twitter?
I love Paper.li, it’s one of the most innovative and useful services I have seen in a long time. I actually look forward to people I follow coming out with their “The xyz Daily is Out” tweets because they are great information discovery tools. In addition to Techmeme and Feedly various Paper.li editions have become […]
Wikileaks and the Plumbing of Journalism
The web has way of asking big questions of society. And right now WikiLeaks is asking very big questions. WikiLeaks founder Julian Assange describes the recent release of 90k documents about the Afghanistan war thusly, in a SPIEGEL interview: Assange:…
