• Home
  • Blog
  • Meet the Enterprise Irregulars
  • Contact
  • Sponsors
Enterprise Irregulars
Smart Thinking for the Smart Enterprise
  • Featured Posts
  • Business
  • Technology / Software
  • Trends & Concepts
  • Startup Lessons

Nielsen

Without a proper value exchange, social media is just a channel

Without a proper value exchange, social media is just a channel

By Maggie Fox on June 14, 2013

And it doesn’t work a whole lot better than the ones we already have. While doing some research for a client project, I came across this great post from Chad Warren on the Adobe Digital Marketing blog. In it, Chad discusses (in an admittedly creative mixed metaphor) the “seri­ous dose of real­ity [dropped] on everybody’s […]

Posted in Trends & Concepts | Tagged digital marketing, Forrester Research, Nielsen, Social Media

feed mail facebook twitter linkedin

Sponsor Posts

workday logo widget
  • Workday Chief People Officer: Nurture Moments That Matter
salesforce com logo widget
  • Here Comes the Spring ’19 Release!
kinsta logo widget
  • How to Select the Best Domain Registrar (Our Recommendations)

EI Tweets

My Tweets

Popular Posts

  • What is Design Thinking?
  • Home
  • Silicon Valley’s Defining Characteristics
  • Infor: a fork in the road
  • Blog
  • A Memo regarding Corporate Social Media policies
  • 2018 Roundup Of Cloud Computing Forecasts And Market Estimates
  • 10 Ways People Find Relevant Information

Archives

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Authors

  • Anshu Sharma
  • Bob Warfield
  • Brian Sommer
  • Chirag Mehta
  • Chris Fletcher
  • Dave Kellogg
  • David Terrar
  • Denis Pombriant
  • Dion Hinchcliffe
  • Esteban Kolsky
  • Evangelos Simoudis
  • James Governor
  • Jason Busch
  • Jason Corsello
  • Jason M. Lemkin
  • Jeff Nolan
  • John Taschek
  • Jon Reed
  • Louis Columbus
  • Maggie Fox
  • Michael Coté
  • Michael Fauscette
  • Michael Krigsman
  • Naomi Bloom
  • Paul Greenberg
  • Phil Fersht
  • R "Ray" Wang
  • Ross Mayfield
  • Sadagopan
  • Sameer Patel
  • Sandy Kemsley
  • Steve Mann
  • Susan Scrupski
  • Thomas Otter
  • Tom Raftery
  • Vijay Vijayasankar
  • Vinnie Mirchandani
  • Zoli Erdos
Sponsored by: