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Nielsen

Without a proper value exchange, social media is just a channel

Without a proper value exchange, social media is just a channel

By Maggie Fox on June 14, 2013

And it doesn’t work a whole lot better than the ones we already have. While doing some research for a client project, I came across this great post from Chad Warren on the Adobe Digital Marketing blog. In it, Chad discusses (in an admittedly creative mixed metaphor) the “seri­ous dose of real­ity [dropped] on everybody’s […]

Posted in Trends & Concepts | Tagged digital marketing, Forrester Research, Nielsen, Social Media

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