
Which Analytics And BI Technologies Will Be The Highest Priority In 2019?
82% of enterprises are prioritizing analytics and BI as part of their budgets for new technologies and cloud-based services. 54% say AI, Machine Learning and Natural Language Processing (NLP) are also a high investment priority. 50% of enterprises say their stronger focus on metrics and Key Performance Indicators (KPIs) company-wide are a major driver of […]

Social Marketing — Right Idea for the Times
You might be tempted to consider social marketing just another idea in an endless stream of things dreamed up by the software industry (and pundits like me!) to generate more business. Well, you’d be right about some of that but I’d like to argue that the idea is more than hype and is, in fact, […]