Marketing in 2014 – Part Two
In Part One of this series I listed 6 issues that are causing disruption and change in marketing. In this post let’s focus on inbound marketing and the shift to a more content marketing focus and away from outbound or broadcast marketing tactics. This fundamental shift is often the underlying issue with most of the […]
Marketing in 2014 – Part One
The entire business world is dealing with a lot of change, and it’s being felt across all organizations and departments. The Internet and the four technology pillars (social, mobile, cloud and big data/analytics) are driving all sorts of new technologies and new processes and activities related to those new technologies. This is all good, challenging, […]
