By Dion Hinchcliffe on September 1, 2011
Recently I’ve been tracking the growth of social analytics and the means of delivering well on it. Connecting it to the needs of the business is the next step beyond basics of collating, aggregating, and identifying patterns in what the world is doing that affects your organization. On ZDNet recently, I explored the rapidly growing trend of big data. Collectively, big data represents a set of highly innovative new ways that companies are developing to distill value from the sheer scale, richness, and complexity of today’s vast networks of people and their data, of which the Internet is just the biggest example. It is social media in particular, however, where big data and business value intersect.
Posted in Featured Posts, Technology / Software | Tagged actionable insight, aggregation, Analysis, big analytics, Blog Post, CIO, CMO, Community, customer care, Data mining, Facebook, fast data, innovation, Insight, knowledge, listening, marketing, monitoring, operations, optimization, patterns, sentiment, social analytics, social BI, social business, Social Business Intelligence, Social CRM, Social Media, trends, trendspotting, Twitter | 5 Responses
By Dion Hinchcliffe on August 21, 2011
The figures vary but in the last several years a major change has begun in organizations around the world. Sometimes the efforts are small and unsanctioned, sometimes they are big and bold, but increasingly businesses are employing social media strategically to engage deeply with both their workers and customers. We see this all the time […]
Posted in Business, Featured Posts | Tagged adoption, best practices, Blog Post, CIO, CMO, Community, community management, Culture, early adoption, Enterprise 2.0, Intranet, list, maturity, participation, patterns, peer production, social business, Social Media, strategy, technographics, trust