• Home
  • Blog
  • Meet the Enterprise Irregulars
  • Contact
  • Sponsors
Enterprise Irregulars
Smart Thinking for the Smart Enterprise
  • Featured Posts
  • Business
  • Technology / Software
  • Trends & Concepts
  • Startup Lessons

PeerIndex

A Guide to Influence(rs): Chapter 2

A Guide to Influence(rs): Chapter 2

By Paul Greenberg on June 20, 2012

I’m presuming that you’ve read Chapter 1 a.k.a. the first post on this. If not, here’s the link. Go do that now. If you’re reading this in the book form, I know you’ve read it because this says Chapter 2 and who reads Chater 2 before C…

Posted in Business, Featured Posts | Tagged Enterprise Irregulars, Influencer Guide, influencer relations, influencers, Investor relations, Klout, microsoft, netsuite, oracle, PeerIndex, Public relations, sap, Social Media

Cardinal Richelieu, Influencer Extraordinaire

A Guide To Influence(rs) Chapter 1

By Paul Greenberg on May 14, 2012

What this post is not is a discussion of how to determine influence. I’m going to leave that to my dear friend and brilliant scientist, Dr. Michael Wu, the Chief Scientist at Lithium.  He, far better than Klout, PeerIndex and any of the other so-called influence indices, knows how to look at and determine the […]

Posted in Featured Posts, Trends & Concepts | Tagged Enterprise Irregulars, influencers, Klout, lithium, PeerIndex, Public relations, ZDNet | 5 Responses

What’s Your Customer Score?

What’s Your Customer Score?

By Chris Selland on February 24, 2011

I’ve been writing about Klout and the broader topic of social scoring for a while now, but after last week’s piece in the Boston Globe, the level of consumer awareness of the site has stepped up dramatically. What is Klout? In short, it’s an algorithm that assigns anyone (or anything) owning a Twitter handle with […]

Posted in Featured Posts, Trends & Concepts | Tagged Contact Center, CRM, influence, influencers, Klout, marketing, PeerIndex, RightNow Technologies, salesforce.com, SCRM, Social influence, Twitter

Twitter in a Teapot

Twitter in a Teapot

By Denis Pombriant on February 18, 2011

Have you heard about Klout.com?  I bet you have because the Twittersphere did what it does best when friend Esteban Kolsky brought our attention to an article in the Boston Globe about social scoring upstarts Klout.com and PeerIndex.net in Friday morning’s edition (“Ascent of the social-media climbers”). Kudos to Kolsky who lives in the Rockies […]

Posted in Technology / Software | Tagged Credit score, CRM, Estaban Kolsky, Gladwell, Klout, Malcolm Gladwell, PeerIndex, Social Media, Twitter

Targeting Consumers with Klout

Targeting Consumers with Klout

By Chris Selland on February 3, 2011

Interesting post from David Armano today – a demonstration of how marketers are beginning to use Klout and other scoring engines such as PeerIndex to target ‘influential’ consumers. We’re still quite far from marketing nirvana. For instance: * His name is ‘David’ not ‘armano’ * He professes to have little to no interest in basketball […]

Posted in Business | Tagged influence, influencers, influentials, Klout, marketing, PeerIndex, targeted, targeting, targeting influence | 1 Response

Real vs Faux ‘Influence’ and why Klout Matters

Real vs Faux ‘Influence’ and why Klout Matters

By Chris Selland on January 11, 2011

Klout’s announcement of an $8.5M round is a clear sign that social ‘scoring’ – and the development and utilization of effective and accurate ‘influence’ metrics in order to more effectively support and service customers – is an idea whose time has come.

Posted in Trends & Concepts | Tagged Contact Center, CRM, influencers, Klout, PeerIndex, SCRM, social networking, Twitter | 3 Responses

Conversation >> Pontification

Conversation >> Pontification

By Chris Selland on January 7, 2011

‘Influence’ is a hot topic these days and rightfully so – but I’ve become a firm believer that influence is less and less about individual experts and more in highly-participative community environments.

Posted in Trends & Concepts | Tagged Communities, CRM, Focus, influencers, Klout, Market research, PeerIndex | 3 Responses

feed mail facebook twitter linkedin

Sponsor Posts

workday logo widget
  • The Changing Workplace: Business Is Personal
salesforce com logo widget
  • Here Comes the Spring ’19 Release!
kinsta logo widget
  • What Is Inbound Marketing? (And Why It Works So Well)

EI Tweets

My Tweets

Popular Posts

  • What is Design Thinking?
  • Snowed in at the @OpenText Analyst Summit 2019
  • The biggest insights and trends in digital transformation for 2019
  • Home
  • Let’s Take the Cult out of Silicon Valley Culture
  • Polishing brand ERP
  • Digital Transformation's Missing Link Is Zero Trust
  • 10 Ways People Find Relevant Information

Archives

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Authors

  • Anshu Sharma
  • Bob Warfield
  • Brian Sommer
  • Chirag Mehta
  • Chris Fletcher
  • Dave Kellogg
  • David Terrar
  • Denis Pombriant
  • Dion Hinchcliffe
  • Esteban Kolsky
  • Evangelos Simoudis
  • James Governor
  • Jason Busch
  • Jason Corsello
  • Jason M. Lemkin
  • Jeff Nolan
  • John Taschek
  • Jon Reed
  • Louis Columbus
  • Maggie Fox
  • Michael Coté
  • Michael Fauscette
  • Michael Krigsman
  • Naomi Bloom
  • Paul Greenberg
  • Phil Fersht
  • R "Ray" Wang
  • Ross Mayfield
  • Sadagopan
  • Sameer Patel
  • Sandy Kemsley
  • Steve Mann
  • Susan Scrupski
  • Thomas Otter
  • Tom Raftery
  • Vijay Vijayasankar
  • Vinnie Mirchandani
  • Zoli Erdos
Sponsored by: