Unicorn Tears, Beyond Ultimate, and the Silicon Valley Hype Mentality
Back in the day we working on a press release and I was a CMO. Me: “Somebody, get Randy (the PR director) in here.” Me: “Randy, what is this press release calling our new offering the ultimate in business intelligence?” Randy: “Yes and the problem is?” Me: “The problem is it’s not the ultimate, it’s […]
Stop Making the #1 Mistake in Presentations
Most people condemn themselves at the 5th second of the presentation creation process by double-clicking on PowerPoint and then hitting “open.”
Product is Not a Four-Letter Word
“Customers buy 1/4″ holes, not 1/4″ bits.” – Theodore Levitt, Harvard Business School At some point in every marketer’s career they produce a data sheet that looks like this: Our product uses state-of-the-art technology including a MapReduce distributed backend processing engine with predictive analytics including multivariate adaptive regression splines, support vector machine classification, and naive Bayesean machine […]
What’s Your Favorite Position?
Calm Down!!!! Here’s an excerpt from Chapter 5 of Storming the Castle, in which we’re discussing what it takes to create powerful positioning and the first steps for initial market entry. As always comments are more than welcome. We’re onto…
In Search of the Obvious – cutting through the marketing mess
When I first tweeted that Jack Trout’s new book “In Search of the Obvious” had arrived from Amazon, my mate @euan suggested his (excellent) blog is actually easy to find. He called it “The Obvious” because when he started writing about the application of new technology and social media in organizations, he felt that, actually, […]
