
Your Next Sales Tool: the iPad Slide Deck
Apple’s iPad essentially a tablet-sized version of the iPhone is finding its way into quite a few business and professional environments. One of the latest examples is the British Army’s use of iPads to help train artillery gunners…

Microsoft Should Donate PowerPoint to the Taliban
I don’t pretend to be a military strategist, but I’ve figured out how to win the war in Afghanistan. OK, not on my own – The New York Times helped, with an article titled: We Have Met the Enemy and He Is PowerPoint: Gen. Stanley A. McChrystal, the leader of American and NATO forces in […]

The Inadvertent Freelancer (Part 3): Pre-Sales Homework
What differentiates one freelancer from another is their brand and how they present. Are you doing everything possible to speak to the prospect’s issues instead of speaking about yourself? Selling doesn’t have to be hard if you sell with your strengths: your subject matter expertise and your knowledge of the prospect.

Successful presentations? – go back to basics
Some of us of a certain age come from a time when presentations weren’t created directly on the PC (or Mac) with PowerPoint (or Keynote), or with cool new online tools like Prezi. Back then before laptop PCs and low cost flash drives, if there was plenty of money in the marketing budget, and the presentation was really important you might create photographic slides, but usually it was paper on a flip chart stand, or more likely foils and an overhead projector (and you could write your notes alo…

The Real Promise of Tablet PCs
As the Apple Tablet speculation grows to a fever pitch I thought I would share views from one of the most adept tablet users I have ever encountered. John Dean used to be CIO at Steelcase, the innovative office furniture…