Sense and Respond and the New Way of Selling
Okay, I started this out with a lie, this isn’t a new way to sell at all. The sense and respond approach to selling is as old as business itself. Think about an old fashion "mom and pop" business, it…
The New Engagement Platform Drives The Shift From Transactions
Convergence In The Five Forces Of Consumerization Of Technology Drives The Next Big Thing Social has given us the tools to connect. Mobile has given us the ability to interact any time and anywhere. Cloud delivers access points to us with a rich array of content and information. Big data provides us with the context […]
Why are Businesses Implementing Social Software?
We recently conducted a social business adoption survey, our second this year, and in reviewing the results we’re seeing some very exciting patterns emerge. My colleague, Erin Traudt, who manages the enterprise collaboration and social solutions practice in my group is doing a three part series on our IDC group blog on the whole survey […]
