The Day Hp Got Killed. Publicly. By HP.
Recently I wrote up a positive example how Twitter, and generally public participation can enliven a conference. Today we’ve witnessed the opposite. Twitter KO’d HP at Oracle OpenWorld. No, let me correct that. HP KO’d HP. This keynote will be a case study for years to come. No more comments… just a few selected tweets, […]
The Inadvertent Freelancer (Part 3): Pre-Sales Homework
What differentiates one freelancer from another is their brand and how they present. Are you doing everything possible to speak to the prospect’s issues instead of speaking about yourself? Selling doesn’t have to be hard if you sell with your strengths: your subject matter expertise and your knowledge of the prospect.
