By R "Ray" Wang on April 18, 2012
Forward And Commentary SAP’s made big claims about HANA and its capabilities today and into the future. This Quark goes into the details and Constellation’s point of view. A. Executive Summary Both HANA as an architecture and database alternative indicate SAP’s future direction and next-generation approach. Consequently, numerous clients and SAP customers have inquired on […]
Posted in Technology / Software | Tagged Apps Strategy, Business suite 7, Chief information officer, CIO, columnar database, CTO, Database, DB2, enterprise, Enterprise 2.0, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, Enterprise Business Apps Vendors, enterprise strategy, erp, Hasso Plattner, IBM DB2, IMDB, oracle, Quark Summary, R "Ray" Wang;, Research Report, Research Summary, rwang0, sap, Software Insider, SoftwareInsider, vendor strategy
By R "Ray" Wang on March 8, 2012
Forward And Commentary CMO’s seeking to avoid the desensitization that comes with the adoption of new media will want to quickly deploy the Five C’s of Customer Engagement. A. Introduction Social media effectiveness for brands and enterprises will rapidly mirror the trends that email and web sites experienced during the late 1990′s to early 2000′s. […]
Posted in Business | Tagged Apps Strategy, B2B, B2B E-commerce, B2C, B2C E-commerce, Chief Marketing Officer, CMO, Constellation Research, CRM, customer engagement, Customer Experience, customer experience management, CXP, E-Commerce, E-commerce survey, early adoptions, Enterprise apps strategy, marketing, marketing agencies, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, Next Generation Customer Experience, NextGen, NextGenCXP, Quark Summary, Quarks, R "Ray" Wang;, Research Summary, rwang0, social analytics, social business, Social Business Software, social campaign tracking, social commerce, Social CRM, social customer insights, Social Enterprise, social enterprise apps, social event management, social marketing insights, Social Media, social media monitoring, social sales insights, social service, social support, social support insights, social technologies |
