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Quarterly Churn

Important Subtleties in Calculating Quarterly, Annual, and ATR-based Churn Rates

Important Subtleties in Calculating Quarterly, Annual, and ATR-based Churn Rates

By Dave Kellogg on June 28, 2018

This post won’t save your life, or your company.  But it might save you a few precious hours at 2:00 AM if you’re working on your company’s SaaS metrics and can’t foot your quarterly and annual churn rates while preparing a board or investor deck. The generic issue is a lot of SaaS metrics gurus […]

Posted in Business, Featured Posts, Startup Lessons | Tagged Annual Churn, ARR, ATR, ATR churn, churn, LTV, Metrics, Quarterly Churn, SaaS, startups, Unit Economics

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