Sustainability, social media and big data
The term Big Data is becoming the buzz word du jour in IT these days popping up everywhere, but with good reason – more and more data is being collected, curated and analysed today, than ever before. Dick Costolo, CEO of Twitter announced last week that Twitter is now publishing 500 million tweets per day. […]
Social Market Consolidation – It’s Here
In case you haven’t been paying attention, the Social Media/Marketing marketspace is starting to consolidate – rapidly. What’s driving this consolidation is M&A activity by the large cap market leaders, most notably Salesforce.com who is apparently about to purchase Buddy Media for more than $800M. This follows Oracle’s just-announced $300M acquisition of Vitrue. Salesforce started […]
SAP Partners with NetBase – Another Proof Point for the Arrival of Enterprise Social
SAP AG and NetBase today announced that SAP will resell NetBase solutions in order to combine traditional business intelligence with social analytics. This partnership is aimed at “enabling the socialization of enterprise processes and applications” and providing a “wider and deeper perspective on a range of activities, from product development to marketing to customer support.” […]
Salesforce & the Social Marketing Cloud: Round 1 Goes to…
Don’t get me wrong. I love Radian6. I truly do. Now that it it is an extended platform with its incorporation of the superbly conceived and executed “Insights” addition (kudos to Ryan Strynatka), it is easily the social media platform to beat (not the community platform). There is no better and, to my mind, this […]
Salesforce Buys Assistly
Ok, sure, buy another help desk application this time for the small company market, why not. With BMC offering a help desk solution for big companies, this makes for a certain amount of symmetry and product line completeness. I don’t think the announcement surprised me or any of the judges on the CRM Idol committee. […]
Number 9 Dreamforce
For a Beatles’ fan and a fan particularly of John Lennon, the number 9 has an important meaning. It has enough meaning Lennon wrote a few songs referencing it, including Number 9 Dream. Perhaps I like Number 9 Dream because it seems to be, quite literally, calling my name on the background vocal track. But […]
Executive Profiles: Disruptive Tech Leaders In Social Business – Parker Harris, Salesforce.com
Welcome to an on-going series of interviews with the people behind the technologies in Social Business. The interviews provide insightful points of view from a customer, industry, and vendor perspective. A full list of interviewees can be found here. Parker Harris, Co-Founder and Executive VP of Technology Biography Parker Harris founded salesforce.com along with […]
Executive Profiles: Disruptive Tech Leaders In Social Business And Cloud Computing
Executive Profile Series Delivers The Inside View On Disruptive Technologies Starting this week, we’ll be kicking off an on-going series of interviews with the people behind the technologies in Cloud Computing and Social Business. The interviews should provide insightful points of view from a customer, industry, and vendor perspective. The transcript of the 30 minute […]
The Marketing Renaissance
Marketing has become the new hot spot in CRM. During the recession and even before, there was a great flurry of interest in customer service and related things. Consequently, we have seen a lot of attention being paid to customer experience and much of the social media oriented growth in that period was centered on […]
A Tale of Two Cities, Part II: Radian6’s Coming Out…Again Party
If I look back on the emergence of the social media market (note I’m not saying Social CRM at this juncture, though we’ll get back to it soon), I’d be happy to call Radian6, not the market creator, but the market maker. The popularity of social media technology aimed at serious business users (serious in […]
