By Michael Krigsman on December 23, 2010
Infor’s anonymous referral program appears to undermine the foundation of trust between advisors and their clients.
By Chris Selland on December 23, 2010
The fact that this program exists doesn’t bother me, but the fact that it’s anonymous does. There are plenty of ‘influencers’ (I hate that term, but Infor and most of the industry uses it so I’ll maintain consistency) who are buyer-focused, objective, and who wouldn’t be caught dead in a program like this. But there […]
By Bob Warfield on May 10, 2010
I loved John Jantsch’s book, “The Referral Engine“. Like the book jacket says, it’s about teaching your business to market itself. It’s funny, but I expected the book to be about something else from the title. I guess I had visions of multi-level marketing when I heard the word “referral”. While the strategies and tactics the […]
By Jason Busch on November 13, 2009
I tend to think of myself as a rationale person, who at least usually tries to always do the right thing when it comes to serving as a bridge for others to connect. Now, the right thing might not always be on someone else’s ideal timeline, but if the…