How Cloud Computing Is Accelerating Context-Aware Coupons, Offers and Promotions
Retailers and marketers often face the challenge of getting coupons, offers and promotions delivered at the perfect time and in the right context to their customers. The rapid advances in cyber foraging, contextual computing and cloud computing platforms are succeeding at revolutionizing this aspect of the retail shopping experience. Context-aware advertising platforms and strategies can […]
Only in California: Electronic License Plates May Turn Your Car Into a Billboard
Here’s proof that Governments’ creativity in finding new revenue sources is unlimited, reports The Merc: The California Legislature is considering a bill that would allow the state to begin researching the use of electronic license plates for vehicles. The move is intended as a moneymaker for a state facing a $19 billion deficit. The device […]
RWW Mobile Summit
I went to the RWW Mobile Summit last Friday where in the true unconference style the attendees defined the agenda and developed the conference content at the day transpired. While moderate in size, it was evident in the session proposals that the people attending were mobile insiders with intimate knowledge of the challenges and opportunities […]
