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Apply the Account Categorization Framework to Succeed in Account-Based Strategies An account-based strategy model needs to focus on re-establishing relationships. With a very-well-defined list of business-to-business contacts, the go-to-market strategy requires a disciplined approach to re-engage with customers. Unfortunately, most field organizations are saddled with tech-laden complexity. Constellation Research suggests that clients put human relationships […]
10 Ways Machine Learning Is Revolutionizing Sales
Sales teams adopting AI are seeing an increase in leads and appointments of more than 50%, cost reductions of 40%–60%, and call time reductions of 60%–70% according to the Harvard Business Review article Why Salespeople Need to Develop Machine Intelligence. 62% of highest performing salespeople predict guided selling adoption will accelerate based on its ability rank potential opportunities […]
Conquering the three big fears in enterprise sales
I can’t believe that 2018 is nearly over ! I have been checking in one folks that I mentor for the last couple of weeks to see how well everyone is doing before we all head for vacation time. Those with a sales quota that hasn’t been retired generally are on an overdrive of emotions […]
Should Your Startup Have a Quota Club? (And How Much to Spend on It.)
December is when most SaaS startups are closing out the year, trying to finalize next year’s operating plan (hint: I know a software company that can help with that), starting to get a clear view on which salespeople are going to make their number, and thus beginning the process of figuring out who to invite […]
How To Present a Quarterly Sales Forecast to Your SaaS Company Board
While most companies put real thought into how they present numbers in their post-quarter board decks and other management reports, one area in which you’ll find a lack of discipline is in how they present quarterly sales forecasts to the board. They’re typically done as a quick update email to the board. They’ll usually mention […]
Using “Win Themes” to Improve Your Sales Management and Increase Win Rates
At most sales review meetings what do you hear sales management asking the reps? Questions like these: What stage is this opportunity in? What value do you have it at in the pipeline? Is there upside to that value? What forecast category is it in? In what quarter will it close? What competitors are in […]
How To Sales Manage Upside and Unlikely Deals
If your sales organization is like most, you classify sales opportunities in about four categories, such as: Commit, which are 90% likely to close Forecast, which are 70% likely to close Upside, which are 33% likely to close Unlikely, which are 5% likely to close And then, provided you have sufficient pipeline, your sales management […]
SaaStr Podcast #179: Dave Kellogg, CEO @ Host Analytics On The Most Commonly Misunderstood SaaS Metrics
Welcome to Episode 179! Dave Kellogg is the CEO @ Host Analytics, the leader in cloud-based enterprise performance management (EPM). Previously, Dave was SVP/GM of Service Cloud at Salesforce and CEO at unstructured big data provider MarkLogic. Before that, Dave was CMO at Business Objects for nearly a decade as the company grew from $30M […]
The Two Archetypal Marketing Messages: “Bags Fly Free” and “Soup is Good Food.”
There are only two archetypal marketing messages, exemplified by: Bags Fly Free, a current advertising slogan used by Southwest airlines. Soup is Good Food, a 1970s campaign slogan used by Campbell’s soup [1]. Quick, what’s the difference between these two messages? Soup is Good Food answers the question “why buy one (at all)?” while Bags […]
The Two Engines of SaaS: QCRs and DEVs
I remember one day, years ago, when I was a VP at $10M startup and Larry, the head of sales, came in one day handing out t-shirts that said: “Code, sell, or get out of the way.” Neither I, nor the rest of marketing team, took this particularly well because the shirt obviously devalued the […]
