By Brian Sommer on March 31, 2015
Marketing today bears no resemblance to the Mad Men era. Powerful analytic tools are parsing companies’ web sites and content. Machine learning tools are studying buyers’ behaviors to generate recommendations for even better web designs.
A Disney Parking Lot Attendant Gets More Training than Your Typical $250K Enterprise Sales Rep: Thoughts on Bootcamps
By Dave Kellogg on March 17, 2015
At Disney — a company that is truly focused on customer experience — every “cast member” (i.e., employee) gets six weeks of training before they see a “guest” (i.e., customer). “Face characters” (e.g., Snow White walking through the park) spend an additional 40 hours just watching and re-watching the movie to ensure they get every nuance […]
By Paul Greenberg on March 9, 2015
CRM companies like NetSuite, SAP and Oracle have long histories as suite providers. Is the suite era over? Is best-of-breed the winner? Not so fast: Think ecosystems and make sure you understand why these three companies won the CRM Watchlist 2015.
Posted in Business, Featured Posts, Technology / Software | Tagged Apttus, Cloud Computing, customer relationship management, Enterprise resource planning, enterprise software, netsuite, oracle, salesforce.com, sap
By Jason M. Lemkin on March 6, 2015
It seems like everyone wants to be a SaaS founder these days. I meet with great VPs of Sales and Product in particular who are Ready. It’s time. To go out on their own. Start their own SaaS company. Awesome. I get it. I’d like to recruit you to be a VP at one of […]
By Denis Pombriant on March 6, 2015
If you ever wanted to give yourself a nice, easy job you probably would not pick on-line retail marketing—the pseudo-math alone will kill you. Consider the algorithms that keep the balls in the air. You need to track and predict customer behaviors of all sorts like what was previously bought or even looked at, who […]
By Vinnie Mirchandani on March 6, 2015
I enjoyed this interview with Zach Nelson where he says we have come to the end of the beginning of the move to cloud computing. I also hope we are seeing the beginning of the end of a dark era of IT a) The end of massive IT waste The interview reminded me NetSuite, Salesforce […]
By Denis Pombriant on February 24, 2015
Configure, price, quote (CPQ) software was once a barely thought about branch of CRM falling under the heading of sales enablement. But lately, it’s been getting a lot of attention from a familiar source, Salesforce.com. The question is why? You can easily argue that many forms of business don’t require CPQ so that’s a possible […]
Posted in Featured Posts, Technology / Software | Tagged Apttus, Cloud Computing, configure price quote, CPQ, customer relationship management, Emergence Capital Partners, salesforce.com | 2 Responses
By Paul Greenberg on February 12, 2015
Salesforce has won mindshare at a level so substantial that all other companies — including much bigger ones — compete against it. Salesforce is Elite, all right. But is it perfect?
By Esteban Kolsky on February 4, 2015
Hello, it’s me again. Your Friendly SAP — foe? If you follow me you know that I admire the technical prowess of SAP, but despise about twice as much their marketing “acumen” (there are no other words that are politically correct and fit nicely between quotation marks). I wrote about it in more detail in […]
By Jason M. Lemkin on December 22, 2014
TechCrunch recently published a short post we did explaining why now, Box will clearly get to $1,000,000,000 in ARR, once it IPOs. There’s so much controversy around the space, and Box. But for us SaaStr’s, its just an example of how recurring revenue models work at scale. No matter what the product does, really. The […]
Posted in Business, Featured Posts | Tagged Box, BoxHQ, case studies, Complex sales, Entrepreneurship, In the News, SaaS, SaaStr, salesforce.com, SEC filing, software as a service, startups, The Journey