By Louis Columbus on November 9, 2015
Between 2015 and 2020, the number of data sources analyzed by enterprises will jump 83%. 9 out of 10 enterprise leaders believe analytics is absolutely essential or very important to their overall business strategies and operational outcomes. 54% of marketers say marketing analytics is absolutely critical or very important to creating a cohesive customer journey. […]
Posted in Featured Posts, Technology / Software | Tagged 2015 state of analytics, analytics, Analytics Predictions 2015, Cloud Computing, Louis Columbus' blog, predictions for analytics 2015, SaaS, saas economics, salesforce, Salesforce analytics, Salesforce Research The State of Analytics 2015, salesforce.com, social marketing analytics, software as a service
By Louis Columbus on October 26, 2015
Apttus, Booker, Lattice Engines, Segment and Tubular Labs are the five hottest cloud-based marketing startups of 2015. 13 of the hottest 34 cloud-based marketing startups are from the Bay Area, followed by Los Angeles with 3, and Bangalore and New York, both with 2. 14 are in Pre Series A, 7 in A-Stage, 5 in […]
Posted in Business, Featured Posts | Tagged analytics, Apttus, Booker, Cloud Computing, Cloud Computing Forecasts 2011, Cloud startups, lattice engines, Louis Columbus' blog, SaaS, SaaS ERP, SaaS Forecasts, salesforce.com, Social Media Analytics, software as a service
By Vinnie Mirchandani on October 8, 2015
Every SaaS conference this year – Dreamforce, SuiteWorld, PowerPlex, Rising – has been brimming with confidence and mostly happy customers. Things are going swimmingly well. No surprise – for a decade now, my blogs and books have been celebrating SaaS executives and customers. And yet, when I recently wrote Chapter 4 of SAP Nation 2.0, […]
By Paul Greenberg on October 6, 2015
Dreamforce 2015, as always, was more than an event – it was a destination. Mixed in with all the glamor and glitz were some important announcements, and some interesting hints at not just the direction that Salesforce is going, but the things that it should be doing to get there faster – and even differently. If they dare.
By James Governor on September 25, 2015
the @salesforce devzone is mental. no hyperbole required. place is PACKED. “we’re going to need a bigger boat” #df15 pic.twitter.com/5BJHj5mnAy — Clique Baet (@monkchips) September 17, 2015 Last week I travelled to San Francisco for Dreamforce 2015. The annual Salesforce.com conference is actually kind of weird in that it is optimised for scale but it […]
By Michael Krigsman on September 21, 2015
Saleforce.com’s annual Dreamforce conference highlights the growth of cloud and brings clarity to the company’s overall strategy.
By Phil Fersht on September 21, 2015
Accenture buying Cloud Sherpas unveils the value of As-a-Service talent Accenture has added considerable strength to its already-dominant position in Salesforce services with the addition of Cloud Sherpas for an undisclosed amount (press estimates have been $350-$400 Million) coming on the back of previous Salesforce services acquisitions of Tquila and ClientHouse GmbH. In addition, there are […]
Posted in Business, Featured Posts | Tagged Business Process Outsourcing (BPO), Charles Sutherland, Cloud Computing, Cloud Sherpas, CRM and Marketing, Design thinking, Enterprise Irregulars, HfS Research, HfSResearch.com Homepage, IaaS and BPaaS, IT Outsourcing / IT Services, PaaS, Phil Fersht, SaaS, salesforce, salesforce.com, Talent in Sourcing, The As-a-Service Economy
By Paul Greenberg on August 31, 2015
InsideView and Xactly both support sales enablement/optimization in entirely different ways – and do it really well. Check each of them out because they may help you think through how to make how you sell a better thing.
Posted in Business, Featured Posts | Tagged CRM Watchlist, CRM Watchlist 2015, customer relationship management, enterprise software, InsideView, netsuite, Parker Harris, Sales Cloud, salesforce.com, Xactly
By Esteban Kolsky on August 27, 2015
Yes. I gave in to the dark side… the title is a little link-baitish… I will admit that. But, there is good content (and they are videos) associated with it. Here is the scoop… A couple of years ago I started working with a large number of brands on their approach to mobile customer service. We […]
By Jason M. Lemkin on August 17, 2015
Events and trade shows. They’re expensive. You don’t get enough booth traffic. The folks that do come by are too junior. It sucks up days at a time. The air is convention-center nasty. Too much ice cream, too much alcohol, too many almost-all-dudes parties. How can it be worth it? Even just $25,000 for […]