Why WordPress ISN’T A Good Choice For Your Website
Last month I did a guest article for Jemima Gibbons monthly newsletter on Freshbusinessthinking.com about Social Media Monitoring and Analytics. In that same newsletter Nikki Pilkington argued why WordPress is a good choice for your webs…
Google: Stop the War on SEO and Get Some Better Algorithms
Interesting post on Quora (are they posts or questions?): Is Google intentionally trying to kill rank checking (SERP lookup) by closing their Web API? I found it as a result of doing some research on how to get Google search results programmatically–turns out you have to cheat as Google really is working overtime to obfuscate […]
Google’s New Algorithm Puts Content in the Driver’s Seat
I saw the difference Google’s new algorithm was making to reduce spam the very first time I tried one of the searches I do very commonly. Almost all of the old favorites I was used to ignoring because I knew that a quickly through would buy me nothing were gone. A host of new sites […]
Is SEO Dead or Just Misunderstood?
If you’re involved with your company’s web strategy you’ve probably heard at least a few shots fired these past few days in regard to Search Engine Optimization (SEO). The opening salvo came from Chris Dixon’s post SEO is No Longer a Viable Marketing Strategy for Startups. Of the many that followed, the most notable is Danny […]
The Googlization of Business
Recently Google announced they would be using website speed more heavily as a “signal” in their ranking methodology. “Signal” is just a nice way of saying “important variable”, but it also indicates how Google thinks about the world. They believe that there are a certain set of things that “good” websites (and thus “good” online […]
The Virtuous Cycle of PPC and SEO
Many companies ask the question “Should I do PPC or SEO first?” Our own Dan Tisser wrote a cogent argument for why PPC should be the last layer you build into your online marketing strategy. While I agree with him, I think PPC and SEO can be used together both at the beginning of the […]
