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segmentation

Social Marketing — Right Idea for the Times

Social Marketing — Right Idea for the Times

By Denis Pombriant on October 24, 2012

You might be tempted to consider social marketing just another idea in an endless stream of things dreamed up by the software industry (and pundits like me!) to generate more business.  Well, you’d be right about some of that but I’d like to argue that the idea is more than hype and is, in fact, […]

Posted in Featured Posts, Trends & Concepts | Tagged affinity, CRM, emotion analysis, influence, marketing cloud, Natural language processing, NLP, predictive analytics, salesforce, segmentation, social marketing, Social Media, trending analytics

Developer Segmentation: Tell Me What You Think. Or How the Web “Killed” the Professional Developer

Developer Segmentation: Tell Me What You Think. Or How the Web “Killed” the Professional Developer

By James Governor on April 28, 2011

I have been giving a fair bit of thought lately to app developer segmentation. Considering how much money is poured into developer relations, its surprising just how little solid segmentation work has been done in terms of understanding developer roles or personae. I am currently working on a project for a client, and began some […]

Posted in Trends & Concepts | Tagged Coders, developer relations, developers, Independent software vendor, PDC, PHP, Programming, Rails, segmentation

Storming the Castle: Chap 4: Markets With Attitude

Storming the Castle: Chap 4: Markets With Attitude

By Steve Mann on May 4, 2010

Here’s Chapter’s 1-4 of Storming the Castle. I’d love your input and your feedback! Chapter 4 is below. Download Storming_the_Castle We’re up to Phase 4 of our Customer-Centric GTM strategy — Market Development. We’ve done some thorough product testing using…

Posted in Trends & Concepts | Tagged Demand Generation, Market segment, marketing, segmentation, storming the castle

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