What If There Are No Natural Acquirers (For Your Company)?
I recently had coffee with a very successful VC and we chatted about our views of what’s happening in SaaS. The things we are both interested in are very similar, our thoughts on risks and markets were well aligned. At the end, he noted how the key final thing he looks for in SaaS start-ups […]
Salesforce Fills Out the "Marketing Cloud"
Salesforce.com announced its intent to acquire email marketing and marketing automation vendor ExactTarget for ~$2,5B or $33.75/share, ending a few years worth of speculation as to which marketing automation vendor it would eventually acquire. The leading contender up to last December was marketing automation heavyweight Eloqua, but Oracle ended that line of thinking by acquiring […]
Salesforce Acquiring Exact Target? Good Move (With A Question)
Ever since Salesforce launched a fully-working and functional version of Service Cloud (about three-four years ago) following the tiring attempts to build it itself for five or six years (which they later gave up to acquire Instranet – learning along the way that acquisitions work better than building-up) we have been waiting for something like […]
Salesforce and ExactTarget in Deal
Salesforce CEO, Marc Benioff Holy moly Salesforce announced they were buying ExactTarget for a cool $2.5 billion this morning. The deal will do much to complete CEO Marc Benioff’s vision of a MarketingCloud to go along with the SalesCloud and ServiceCloud of the company’s core CRM suite. Some would say the Salesforce and the entire […]
Salesforce to acquire Exact Target: I now pronounce you ‘Marketing Cloud’
What makes this one of salesforce’s most important acquisitions ever is Marc Benioff’s proclamation last August that the Marketing Cloud is their next “billion dollar” business.
