More Evidence Online Community is Central to the Future of Work
Within the last month, two new industry reports have been released that shed important new light on how we’re going to be organizing and operating our organizations in the coming years. Many of you know my point of view in this regard: Social technology has at this point largely transformed the consumer world, yet the […]
SMILE London Workshops 2016 – Enterprise Social Networks and more
Back on 12 May, Marc Wright of Simply Communicate kindly invited us to join in the latest version of his Social Media Inside the Large Enterprise London Workshops. The new format has 4 time slots each with 3 choices of workshop, so you could attend 4 out of 12. They covered a varied set of […]
Restructuring the C-Suite for Digital Business: The Future of the CMO, CCO, CIO, and CDO
I’ve noticed lately what appears to be an emerging trend in marketing and communications leadership in some large companies. Specifically, the positions of chief marketing officer (CMO) and chief communications officer (CCO) are sometimes being consolidated into a single role, even in very large enterprises. Such consolidation has already happened at PG&E, Walgreens, and Citi, […]
How Chatbots and Artificial Intelligence Are Evolving the Digital/Social Experience
Digital engagement is once again shifting, as we can see from the main discussions at Facebook’s F8 conference this week about the new release of Messenger and its smart chatbots, or when we look at what’s happening with popular team messaging services like Slack, which is being “overrun by friendly, wonderful bots.” While bots seem […]
Dear IT Department, Why Community Management Matters
It’s one of the curiosities of enterprise technology: Despite collaboration and engagement being an exclusively human activity — even when augmented and improved by digital tools — it’s the IT department that most often gets put in charge of rolling out said tools and then operating them long term. According to recent research by the […]
Buying Business Software
Buying behavior has changed over the last decade. The free availability of rich information / content distributed by the Internet, the ability to connect easily to peers online and the emergence of platforms for crowdsourcing product evaluations all contribute to this change. If buying changes then by necessity marketing and sales behaviors must also change […]
Endings and Beginnings
Almost ten years ago I did a slight career course change and moved from senior roles inside software companies to software market analyst. In that nearly ten years with analyst firm IDC, leading what has grown into a broad team of highly respected software market analysts, I have grown professionally and personally. For the first […]
The Hardest Lesson of Digital Transformation: Designing for Loss of Control
It goes hand in hand with another key principle that sets digital strategy well apart from many other traditional ways of achieving organizational objectives. One of the counterintuitive lessons of digital and social business is that the network itself can and should do the majority of the work, if you’ll only build a little social […]
How Online Communities Became Central To How We Work
Communities make just about everything we do today in our organizations better. That was essentially the message at FeverBee SPRINT last week in San Francisco, a confab of several hundred online community practitioners sharing lessons learned and best practices. To be sure, we have sometimes been able to do what digital communities make possible in […]
Are Social Practitioners and Evangelists Truly Different?
By Susan Scrupski on March 23, 2016
My friend, Alan Lepofsky, has always made this point, “Social people are different. The rest of the world is not like us.” Ironically, Alan and I get into the most hair-splitting among our pro-social circle of friends, but I’ve come to understand he is absolutely right about this. “We” are a different breed. The online […]
Posted in Trends & Concepts | Tagged collaboration, Community, Enterprise 2.0, Personal Commentary, social business, socialnetworking