
10 Ways People Find Relevant Information
Image via Wikipedia Louis Gray has a dynamite post listing his view of what the 5 ways people find relevant information are. He missed some, which I will add to my list, but this is a valuable list. In fairness, I’m not sure Louis sees this list as extending to search, he is focused on […]

Search, Follow, or Get it Out of My Way!
With apologies to Thomas Paine’s, “Lead, follow, or get out of the way,” my headline for this post is a recitation of how most people filter the information and communication that comes to them online. From a marketer’s perspective, as well as an information consumer’s, this is darned limiting in the oddest kinds of ways. We […]