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social marketing

Salesforce Acquiring Exact Target? Good Move (With A Question)

Salesforce Acquiring Exact Target? Good Move (With A Question)

By Esteban Kolsky on June 4, 2013

Ever since Salesforce launched a fully-working and functional version of Service Cloud (about three-four years ago) following the tiring attempts to build it itself for five or six years (which they later gave up to acquire Instranet – learning along the way that acquisitions work better than building-up) we have been waiting for something like […]

Posted in Business, Featured Posts | Tagged Buddy Media, ExactTarget, salesforce, salesforce.com, Service Cloud, sfexact, social marketing | 2 Responses

Advocacy: The New Currency of Marketing

Advocacy: The New Currency of Marketing

By Dion Hinchcliffe on January 16, 2013

Who do we ultimately turn to when we need to make important decisions in our lives? That’s the fundamental question at the heart of so much today when it comes to media, influence, and ultimately, marketing. What’s more, the reliable sources of trust today are currently on the move. We are in an era where […]

Posted in Featured Posts, Trends & Concepts | Tagged Advocacy, social marketing, Social Media, social media marketing | 3 Responses

Predicting the Future Not for the Faint of Heart

Predicting the Future Not for the Faint of Heart

By Denis Pombriant on December 19, 2012

I was doing some research in the Time Magazine archives (the best ones I have seen, by the way) the other day and came across this nugget from 1962: “Despite the discouraging results so far, many scientists argue that military-space research will ultimately produce an overflowing cornucopia of marketable consumer products, from supersonic planes to […]

Posted in Featured Posts, Trends & Concepts | Tagged CRM, social marketing, Social Media, technology

Marshall McLuhan

Rolling Out An Idea

By Denis Pombriant on December 5, 2012

Has the emergence of social technology been faster than the roll out of other advanced technologies like CRM and ERP and why?  I have recently been reading a dense technical book from 1990 with the improbable title (for CRM), The Rise and Fall of Infrastructures — Dynamics of Evolution and Technological Change in Transport, by […]

Posted in Featured Posts, Trends & Concepts | Tagged CRM, customer relationship management, Facebook, Geoffrey Moore, salesforce, social marketing

More on Election, Social and Marketing

More on Election, Social and Marketing

By Denis Pombriant on November 14, 2012

I tried to wait a bit before commenting on the election and the Social CRM implications partly out of respect and in part to give everyone a chance to rev down.  And these observations have much more to do with social media than with any political party or policy initiative, so please believe me when […]

Posted in Featured Posts, Trends & Concepts | Tagged CRM, elections, micro target, Nate Silver, New York Times, social marketing, Social Media

Social Marketing — Right Idea for the Times

Social Marketing — Right Idea for the Times

By Denis Pombriant on October 24, 2012

You might be tempted to consider social marketing just another idea in an endless stream of things dreamed up by the software industry (and pundits like me!) to generate more business.  Well, you’d be right about some of that but I’d like to argue that the idea is more than hype and is, in fact, […]

Posted in Featured Posts, Trends & Concepts | Tagged affinity, CRM, emotion analysis, influence, marketing cloud, Natural language processing, NLP, predictive analytics, salesforce, segmentation, social marketing, Social Media, trending analytics

Cloudforce New York

Cloudforce New York

By Denis Pombriant on October 12, 2012

So, just about a month after Dreamforce, Salesforce.com is coming to New York for one of its regional Cloudforce conferences.  The event will be at the Javitz Center in Manhattan on October 19.  Salesforce is expecting six thousand attendees. The focus of the event is supposed to be on the newly re-announced Marketing Cloud — […]

Posted in Business | Tagged awareness marketing, Blue Ocean, cloudforce, CRM, CRM Idol, Eloqua, HubSpot, Marketing Automation, Marketo, social marketing, Social Media

Marketing May Not Be Dying, But It’s Certainly Changing - Right Flo?

Marketing May Not Be Dying, But It’s Certainly Changing – Right Flo?

By Chris Selland on August 18, 2012

Not surprisingly, many marketers were outraged, offended & upset by the recent Marketing Is Dead essay in the Harvard Business Review. Personally, I thought the piece was (intentionally) overstated – but directionally correct. Marketing isn’t ‘dead’ (as my fellow Enterprise Irregular and friend Maggie Fox asserts) but there’s no doubt things are changing – quickly. […]

Posted in Business, Featured Posts | Tagged Customer Communities, Flo, Progressive, social marketing

Is Social Marketing Replacing Content Marketing - or Enhancing It?

Is Social Marketing Replacing Content Marketing – or Enhancing It?

By Chris Selland on January 30, 2012

Interesting post by David Strom on ReadWriteWeb this past weekend – Blogging Declines Across the Inc. 500. As stated in the UMass Dartmouth study behind the headline: Fifty percent of the 2010 Inc. 500 had a corporate blog, up from 45% in 2009 and 39% in 2008. In this new 2011 study, the use of […]

Posted in Trends & Concepts | Tagged blogging, content marketing, Facebook, Inbound marketing, linkedin, social marketing, Twitter | 2 Responses

Social Business Predictions for 2012

Social Business Predictions for 2012

By Dion Hinchcliffe on December 21, 2011

It’s that time of year again. Enterprise social media has had an impressive ramp-up in 2011 as well as being well-poised for a banner year in 2012. However, along the way, social business has become a very broad topic indeed, covering a wide range of topics that ranges from social marketing and Social CRM to […]

Posted in Featured Posts, Technology / Software, Trends & Concepts | Tagged 2012 Predictions, Social CRM, social marketing, Social Media

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