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social media marketing

Channel Adoption and Usage Study in Customer Service: Third Year

Channel Adoption and Usage Study in Customer Service: Third Year

By Esteban Kolsky on January 6, 2015

As I promised earlier this year, I conducted the third run of the channel adoption and usage study (focused on customer service) that my friends at KANA, a Verint Company,  continue to generously sponsor. Truth be told, it took a little longer than expected to get to the right number of answers, but we did […]

Posted in Business, Featured Posts | Tagged $KANA, channel adoption, customer survey, Facebook, Instagram, linkedin, social media marketing, Survey, ThinkJar, Twitter, usage study

Social Business is a Snap! (The Deck)

Social Business is a Snap! (The Deck)

By Esteban Kolsky on July 31, 2013

You probably read my piece earlier this year where I described where and how to do Social Business in five easy steps; it was called “Social Business is a Snap”. I put together a deck with that and more information and presented it at Inbound Marketing Summit 2013 yesterday. Here is the deck in case […]

Posted in Trends & Concepts | Tagged social business, Social Media, social media marketing

Come Shake your Cosmic Thing in Atlanta this Fall

Come Shake your Cosmic Thing in Atlanta this Fall

By Susan Scrupski on July 3, 2013

In my new role as social mercenary while I work on the startup, I’ve been doing some work for my good friend, Robin Carey, founder of Social Media Today (SMT).  Robin is one of the key influentials who served as an early catalyst to introduce the social phenomenon to the business world. SMT is a […]

Posted in Business | Tagged Atlanta, Blogworld, conferences, Maggie Fox, Porter Gale, robin carey, Social Media, social media marketing, Social Media Today, social web

Connecting vs Reaching

Connecting vs Reaching

By Sameer Patel on February 24, 2013

This snippet by way of Stowe Boyd really struck a chord with me with respect to the difference between social networks and enterprise social networks. Sheryl Sandberg of Facebook got called out by Maureen Dowd in this New York TImes article: “Sandberg may mean well, and she may be setting up a run for national […]

Posted in Trends & Concepts | Tagged Collaborative Organizations, Enterprise and Social Sofware, Facebook, New York Times, Sheryl Sandberg, social media marketing, Social network | 3 Responses

Advocacy: The New Currency of Marketing

Advocacy: The New Currency of Marketing

By Dion Hinchcliffe on January 16, 2013

Who do we ultimately turn to when we need to make important decisions in our lives? That’s the fundamental question at the heart of so much today when it comes to media, influence, and ultimately, marketing. What’s more, the reliable sources of trust today are currently on the move. We are in an era where […]

Posted in Featured Posts, Trends & Concepts | Tagged Advocacy, social marketing, Social Media, social media marketing | 3 Responses

Can Your Product Drive Word of Mouth Marketing?

Can Your Product Drive Word of Mouth Marketing?

By Steve Mann on June 15, 2010

In a word, “yes”, but you have to ask yourself “will mine?”  Why do certain products have buzz and why are some just plain DOA? 1. Products that get used a lot get talked about a lot (OK Steve, brain dead obvious), what’s the interesting part?). The interesting part is that when a product is […]

Posted in Business | Tagged Enterprise 2.0, marketing, Social Media, social media marketing, Web 2.0, Word of mouth

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