Gartner: Enterprise selling requires trust and great storytelling
A top analyst explains how enterprise vendors can develop trust, the foundation for successful sales. It’s a lesson for small and large technology vendors!
Channel Adoption and Usage Study in Customer Service: Third Year
As I promised earlier this year, I conducted the third run of the channel adoption and usage study (focused on customer service) that my friends at KANA, a Verint Company, continue to generously sponsor. Truth be told, it took a little longer than expected to get to the right number of answers, but we did […]
Social Business is a Snap! (The Deck)
You probably read my piece earlier this year where I described where and how to do Social Business in five easy steps; it was called “Social Business is a Snap”. I put together a deck with that and more information and presented it at Inbound Marketing Summit 2013 yesterday. Here is the deck in case […]
Come Shake your Cosmic Thing in Atlanta this Fall
In my new role as social mercenary while I work on the startup, I’ve been doing some work for my good friend, Robin Carey, founder of Social Media Today (SMT). Robin is one of the key influentials who served as an early catalyst to introduce the social phenomenon to the business world. SMT is a […]
Connecting vs Reaching
This snippet by way of Stowe Boyd really struck a chord with me with respect to the difference between social networks and enterprise social networks. Sheryl Sandberg of Facebook got called out by Maureen Dowd in this New York TImes article: “Sandberg may mean well, and she may be setting up a run for national […]
Advocacy: The New Currency of Marketing
Who do we ultimately turn to when we need to make important decisions in our lives? That’s the fundamental question at the heart of so much today when it comes to media, influence, and ultimately, marketing. What’s more, the reliable sources of trust today are currently on the move. We are in an era where […]
Can Your Product Drive Word of Mouth Marketing?
In a word, “yes”, but you have to ask yourself “will mine?” Why do certain products have buzz and why are some just plain DOA? 1. Products that get used a lot get talked about a lot (OK Steve, brain dead obvious), what’s the interesting part?). The interesting part is that when a product is […]
