Is Amazon building the Shopping Social Network?
Amazon quietly turns the user profile social Shopping should be social. In the past, companies like Facebook and Twitter have tried to turn their social networks into shopping ‘with friends and family’. But its harder to turn a social network into a shopping site than to turn a shopping app, already used by 80M households into a […]
Exploring IBM’s vision for enterprise collaboration
The company that first brought the industry the then-breakthrough technology of groupware in the 1990s is now moving towards cognitive collaboration for differentiation, says IBM’s new head of product management for collaboration, Ed Brill, as he grapples with the company’s many offerings in the space.
The Strategic Role of Digital Networks in Corporate Leadership Today
While there are a number of key factors that help organizations create important new types of business results using enterprise social networks or online communities, leadership is almost always at the top of the list. There is no avoiding the fact that what executives and middle managers actually do when it comes to leadership with […]
Is social media really a waste of time? Harvard professor gets it wrong
A prominent author tells brands that social media will not help their bottom line. Marketing leaders think differently.
Why Facebook entering the world of work is an advertising goldmine. #facebookatwork
So, Ingrid Lunden at TechCrunch announced that Facebook has finally entered the world of work. As far as the consumer market goes, think about it. Facebook is worth 212 billion dollars by having a strong hold on your actions, interests, and preferences from 5pm to 9am and some fraction of your work day. If only it could […]
Digital collaboration goes deeper, gets lightweight and intelligent
Two tracks seem to be emerging with today’s enterprise collaboration tools. Either they’re becoming full-sized suites with the kitchen sink, or they’re focusing making a few core features work better than anyone else.
Successful Networks Require a Cross-Disciplinary Team
It should come as no surprise that a one-dimensional approach to network “deployment” will yield lackluster results. In the heyday of the Enterprise 2.0 movement, it was largely IT that introduced social networks to the workforce. The mistake that many customers made in those early days was viewing social networks as a technology platform vs. […]
The Social Kerfuffle: What is an Employee?
Who owns the behavior of an employee on the social networks? In a world where we have all gone BYOD, and I would posit – gone BYOS (Bring your own “Social Network”) – who owns what? And who is responsible when an error is made by the employee? What is an error? What is an […]
Where is interoperability for social media?
A seemingly esoteric question actually turns out to be vital for dealing effectively with the trend toward silos of communication everywhere, from social networks to online communities.
WIIFM on Working Socially?
Let’s be honest: change bites! Most people do not like change. Change brings uncertainty, a loss of security and control, a fleeting feeling of helplessness, and even panic. Helping large organizations embrace disruptive change is a tall order. What’s needed are roadmaps, play books, guidance, intelligence, patience, and a little inspiration. But, change can be […]
