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Software Marketing

The Master of Guerilla Marketing Turns Microsoft’s Prank Around

The Master of Guerilla Marketing Turns Microsoft’s Prank Around

By Zoli Erdos on December 10, 2010

CloudAve readers know I am a fan of edgy marketing.  Now it’s time to update my recently compiled inventory of software marketing pranks.  A major show like Salesforce.com’s DreamForce would not even be real without some guerilla marketing activity – except the players seemed to have traded places this year.  Guerilla Marketing is normally David’s […]

Posted in Business | Tagged conferences, CRM, df10, Dreamforce, edgy marketing, Marc Benioff, marketing, microsoft, Microsoft Dynamics, salesforce.com, Software Marketing, zoho

Software Marketing Pranks

Software Marketing Pranks

By Zoli Erdos on October 26, 2010

I envy software marketing types.  They get to stay kids forever: pull pranks and even get paid for it.:-) Today’s example comes courtesy of TechCrunch: PayPal competitor WePay dropped a 600lbs ice block at the entrance of the Paypal developer conference.  They got chased away and Moscone security removed the ice block.   My question: who […]

Posted in Business | Tagged Box.net, conferences, edgy marketing, Great Plains, Humor, Just for fun, Kashflow, marketing, netsuite, oracle, PayPal, Sage, salesforce.com, sap, siebel, Software Marketing, zoho | 2 Responses

HR Software:  Where is the Post-Recession Market Going to Go?

HR Software: Where is the Post-Recession Market Going to Go?

By Brian Sommer on May 3, 2010

Can you sell solutions to customers undergoing business contractions? You can if you have the right solution.

Posted in Trends & Concepts | Tagged Cloud, Current Affairs, HR, Human resources, layoffs, marketing, SaaS, Selling & Marketing Software, software as a service, Software Marketing, The Application Software Buyer, The Applications Market

Cash trumps Viability today

Cash trumps Viability today

By Brian Sommer on May 2, 2010

Cash is the most relevant buyer value in tech deals today. Some vendors and sales people get it – some don’t. Is it time you refreshed your solution’s economic value to clients? Can your solution even accomplish this?

Posted in Business | Tagged Current Affairs, Future of Application Software, marketing, Notable Research, SaaS, SaaS and Beyond, sales, Selling & Marketing Software, Selling Professional Services, Software Marketing, tco, Total cost of ownership

SaaS-querade: When On-Premise Vendors Try to Pass as SaaS Vendors

SaaS-querade: When On-Premise Vendors Try to Pass as SaaS Vendors

By Brian Sommer on April 24, 2010

On-Premise software masquerading as SaaS? Who would do such a thing? Well, just about every on-premise apps vendor is SaaS-querading these days and customers could be the ones who get burned.

Posted in Featured Posts, Technology / Software | Tagged Cloud, Current Affairs, erp, Future of Application Software, marketing, SaaS, SaaS and Beyond, Selling & Marketing Software, Software Marketing, Software Vendors, The Application Software Buyer, The Applications Market, Think About IT | 1 Response

On-Premise ERP vendors: Your Partners are Abandoning You

On-Premise ERP vendors: Your Partners are Abandoning You

By Brian Sommer on April 15, 2010

Ann Landers frequently told readers to seek true love elsewhere. It looks like a number of big-name integrators, outsourcers, etc. have signed up with NetSuite, a SaaS application solution. It would appear that big service’s love for on-premise ERP is waning.

Posted in Technology / Software | Tagged Cloud, Current Affairs, India & Services, netsuite, Professional Services, SaaS, SaaS and Beyond, Selling & Marketing Software, Selling Professional Services, Service Providers, Software Marketing, Software Vendors, The Applications Market, Think About IT

SaaS best-of-breed vs. SaaS suites: Who's likely to win?

SaaS best-of-breed vs. SaaS suites: Who’s likely to win?

By Brian Sommer on April 5, 2010

Bigger software suites are emerging in the SaaS world, much like they did in the on-premise (and office automation) world. Best of breed SaaS applications may soon be operating at a cost disadvantage. Will suites prevail again?

Posted in Featured Posts, Technology / Software | Tagged Cloud, Cloud Computing, Emerging Technologies, erp, Future of Application Software, Managed Hosting, SaaS, SaaS and Beyond, Selling & Marketing Software, software as a service, Software Marketing, software. applications, The Applications Market, workday | 1 Response

A lesson CA could teach other vendors

A lesson CA could teach other vendors

By Brian Sommer on March 25, 2010

CA knows a thing or two about governance – now they’ve got a book out on the subject. Even more interesting is how this publication serves to differentiate CA from other firms who speak of governance but can’t prove the depth of their competencies.

Posted in Trends & Concepts | Tagged Auditing - Tax - Accounting, Current Affairs, GRC - Governance Risk Compliance, marketing, PPM - Project Portfolio Management, Professional Services, Selling & Marketing Software, Selling Professional Services, Software Marketing

The Future of Financial Force.com - How Salesforce.com Benefits, too

The Future of Financial Force.com – How Salesforce.com Benefits, too

By Brian Sommer on November 27, 2009

Wow – The Financial Force.com product line may have the rosiest future of all the products showcased at the recent Dreamforce.com show in SFO. Read why here.

Posted in Technology / Software | Tagged CEO Interview, Current Affairs, erp, Financial Software, Future of Application Software, Mergers & Acquisitions, Selling & Marketing Software, Software Marketing, Software Vendors, software. applications, The Applications Market | 1 Response

A Tale of Two Software Worlds: Old ERP vs. SaaS

A Tale of Two Software Worlds: Old ERP vs. SaaS

By Brian Sommer on November 18, 2009

Dreamforce’s attendance really puts a strong data point on how attractive SaaS is becoming. Other vendors this week have provided additional data points that point to a troubling time ahead for laggard ERP vendors.

Posted in Business, Featured Posts, Technology / Software | Tagged Current Affairs, erp, Financial Software, Future of Application Software, HR, Implementing Technology, Selling & Marketing Software, Software development, Software Marketing, Software Vendors, The Application Software Buyer, The Applications Market, Think About IT

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