Bad Advice on Free Trials from Marketers Who Should Know Better
I just read a post on the KissMetrics Blog by Cody Lister entitled, “More Trial Users is Not the Answer For Your Startup’s Growth.” It’s not a terrible post. In fact, some aspects are pretty decent. Lister basically wants startups to focus on better engagement and the onboarding experience and less on just running as […]
The Master of Guerilla Marketing Turns Microsoft’s Prank Around
CloudAve readers know I am a fan of edgy marketing. Now it’s time to update my recently compiled inventory of software marketing pranks. A major show like Salesforce.com’s DreamForce would not even be real without some guerilla marketing activity – except the players seemed to have traded places this year. Guerilla Marketing is normally David’s […]
Software Marketing Pranks
I envy software marketing types. They get to stay kids forever: pull pranks and even get paid for it.:-) Today’s example comes courtesy of TechCrunch: PayPal competitor WePay dropped a 600lbs ice block at the entrance of the Paypal developer conference. They got chased away and Moscone security removed the ice block. My question: who […]
HR Software: Where is the Post-Recession Market Going to Go?
Can you sell solutions to customers undergoing business contractions? You can if you have the right solution.
Cash trumps Viability today
Cash is the most relevant buyer value in tech deals today. Some vendors and sales people get it – some don’t. Is it time you refreshed your solution’s economic value to clients? Can your solution even accomplish this?
SaaS-querade: When On-Premise Vendors Try to Pass as SaaS Vendors
On-Premise software masquerading as SaaS? Who would do such a thing? Well, just about every on-premise apps vendor is SaaS-querading these days and customers could be the ones who get burned.
On-Premise ERP vendors: Your Partners are Abandoning You
Ann Landers frequently told readers to seek true love elsewhere. It looks like a number of big-name integrators, outsourcers, etc. have signed up with NetSuite, a SaaS application solution. It would appear that big service’s love for on-premise ERP is waning.
SaaS best-of-breed vs. SaaS suites: Who’s likely to win?
Bigger software suites are emerging in the SaaS world, much like they did in the on-premise (and office automation) world. Best of breed SaaS applications may soon be operating at a cost disadvantage. Will suites prevail again?
A lesson CA could teach other vendors
CA knows a thing or two about governance – now they’ve got a book out on the subject. Even more interesting is how this publication serves to differentiate CA from other firms who speak of governance but can’t prove the depth of their competencies.
The Future of Financial Force.com – How Salesforce.com Benefits, too
Wow – The Financial Force.com product line may have the rosiest future of all the products showcased at the recent Dreamforce.com show in SFO. Read why here.
