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White Paper Sponsorship and Labeling

White Paper Sponsorship and Labeling

By Merv Adrian on August 1, 2010

My friend Curt Monash has taken Oracle to task for the way it labels its web pages that contain download links for analyst reports, and I took some collateral damage in the process. It was embarrassing to me, but an important discussion, and I thought I ought to share some ideas about the whole issue. […]

Posted in Trends & Concepts | Tagged analyst relations, Curt Monash, disclosure, oracle, Research Industry, Sponsorship, technology research, White paper | 2 Responses

Filling a Research Void: Spend Matters Compass (Part 2)

Filling a Research Void: Spend Matters Compass (Part 2)

By Jason Busch on February 1, 2010

Last week, I introduced Spend Matters readers to Spend Matters Compass, a new research offering that we’re launching on the site later today. One of the major purposes behind Spend Matters Compass, besides providing deeper research and analysis for f…

Posted in Business | Tagged Business Services, Consulting, Market research, research, Spend Matters Compass, Sponsorship

Shameless Plug: MetalMiner Turns Two

Shameless Plug: MetalMiner Turns Two

By Jason Busch on December 3, 2009

MetalMiner, Spend Matters’ sister publication focused on metals sourcing, turned two today. Three years younger than Spend Matters, the site is nonetheless following in the virtual steps of this digital rag, quickly catching up with and overtaking es…

Posted in Trends & Concepts | Tagged Category Management, Industry Analysts, innovation, Learning / Research, Lisa Reisman, metalminer, SpendMatters, Sponsorship

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