White Paper Sponsorship and Labeling
My friend Curt Monash has taken Oracle to task for the way it labels its web pages that contain download links for analyst reports, and I took some collateral damage in the process. It was embarrassing to me, but an important discussion, and I thought I ought to share some ideas about the whole issue. […]
Filling a Research Void: Spend Matters Compass (Part 2)
Last week, I introduced Spend Matters readers to Spend Matters Compass, a new research offering that we’re launching on the site later today. One of the major purposes behind Spend Matters Compass, besides providing deeper research and analysis for f…
Shameless Plug: MetalMiner Turns Two
MetalMiner, Spend Matters’ sister publication focused on metals sourcing, turned two today. Three years younger than Spend Matters, the site is nonetheless following in the virtual steps of this digital rag, quickly catching up with and overtaking es…
