At Even Just $1m ARR — You Need to Stop Doing Low ROI Things
In SaaS, I think one of the biggest traps you can get yourself into as a founder is doing Low ROI things for one minute longer than you have to. Of course, this is true in all start-ups. But quickly in SaaS it becomes worse. Why? Because they are more functional areas to handle, earlier. […]
Roundtrip Revenue: Probably, Just Do It.
If you’ve been around since the Web 1.0 days, a certain phrase may send shivers up your spine — “Roundtrip Revenue.” People went to jail at AOL for this, folks, overstating revenue by as much as $1 billion that wasn’t really real. It was just matched against AOL purchases, making the revenues in essence nonexistent. […]
Ok, We’ve Shut Registration Down at 1,850 Folks for The SaaStr Annual. What You Need to Know.
Phew. Ok well we went a bit over capacity, but we’ll have 1,850 SaaS founders, CEOs, execs and entrepreneurs at the (first?) SaaStr Annual this Thursday in San Francisco at The Regency Ballroom. A few things to know, if your coming, and if you’re not: > If you’re coming to the day sessions, come early […]
Why CAC is Usually Irrelevant in Early-ish Stage SaaS Companies (vs. B2C Where It’s Critical)
I recently meet with a very high-growth “XaaS” company. Not software as a service, but one that provides some version of humans-as-a-service. And after huge top-line growth, they were struggling now with CAC. They’d fueled their hyper growth with a combination of Adwords and Groupons and Facebook Ads and Twitter Cards. And when that party […]
How to Ensure Your First 2 Sales Reps Actually Work Out
A long-time reader, first time caller recently wrote in to ask a question that pretty much everyone asks some variant of: If you had to force rank these items in terms of what we should primarily be looking for in these first sales reps, how would you rank them? – has sold SaaS before (as […]
Products are Lines, not Dots
I see a lot of founders and startups struggling with explaining what they are trying to accomplish. Many are just focused on how they are going to do the next thing. The next release, the next pitch, the next campaign. Releasing a product is not an accomplishment in and of itself. Launching isn’t either. Getting a feedback and […]
All These Enterprise IPOs: Why It’s Just Getting Good. Why These are The Best of Times for SaaS.
Reading the tech press you might get the sense that The Enterprise is something they are sort of forced to write about because it’s having a good run. We had a great Consumer run, a nice set of Multi-Billion Dollar deals around Social Networking, a WhatsApp/Snapchat fad around mobile messaging, an Alibaba, Instacart, Fab-ulous e-commerce […]
The Low Viral Coefficient of SaaS, And Why That’s Just Fine
We’ve talked a lot on SaaStr about how to get from $1m to $10m, $2m to $5m, $10m to $30m, etc. etc. One area we haven’t talked as much about is getting from say $100k in ARR to Initial Traction, or $1-$2m in ARR. A bit, but not as much. The reason is while I […]
The Second-Timers: Mark Organ, CEO/Founder of Influitive and Eloqua: “10 Hard-Won Lessons”
We’ve had a lot of fun with our Second-Timers series, from successful SaaS CEOs who are now on their second SaaS company. It started with our overview here, and since then, we’ve had Lessons Learned for The Second Time from Nick Mehta from Gainsight, Kris Duggan from Betterworks, and more. Up next is one of […]
Box Will Hit $1 Billion In Revenues Before You Know It
TechCrunch recently published a short post we did explaining why now, Box will clearly get to $1,000,000,000 in ARR, once it IPOs. There’s so much controversy around the space, and Box. But for us SaaStr’s, its just an example of how recurring revenue models work at scale. No matter what the product does, really. The […]
