Strategies & Solutions

Why Cloud Computing Is Slowly Winning The Trust War
By Louis Columbus on March 13, 2013
Seeing skeptical CIOs agree to cloud-based pilots of Customer Relationship Management (CRM), Enterprise Resource Planning (ERP) and other applications is evidence of how cloud computing is slowly winning the trust war. Further evidence can be seen from how skeptical many of these CIOs initially were, and how successful pilots led to their gradual trust. This […]
Posted in Featured Posts, Trends & Concepts | Tagged analytics, byline=Louis Columbus, Cloud Computing, CRM, customer relationship management, Data Driven, Enterprise resource planning, erp, Louis Columbus' blog, Public Cloud Computing, SaaS, software as a service, Strategies & Solutions, Tech | 2 Responses

ERP Prediction for 2013: The Customer Takes Control
By Louis Columbus on January 8, 2013
From the obvious to the outrageous, enterprise software predictions often span a wide spectrum at the beginning of every year. In enterprise software in general and ERP specifically, there are many safe harbors to dock predictions in, from broad industry consolidation to Oracle buying more companies. Or the inexorable advances of cloud computing and SaaS […]
Posted in Business, Featured Posts, Technology / Software | Tagged Cloud Computing, Data Driven, enterprise software, erp, Intelligent Tech, oracle, sap, SAP AG, software as a service, Strategies & Solutions, Tech | 4 Responses

How Cloud Computing Is Accelerating Context-Aware Coupons, Offers and Promotions
By Louis Columbus on January 2, 2013
Retailers and marketers often face the challenge of getting coupons, offers and promotions delivered at the perfect time and in the right context to their customers. The rapid advances in cyber foraging, contextual computing and cloud computing platforms are succeeding at revolutionizing this aspect of the retail shopping experience. Context-aware advertising platforms and strategies can […]
Posted in Business, Featured Posts | Tagged analytics, byline=Louis Columbus, Cloud Computing, coupons, CRM, customer relationship management, gartner, google, Google Android, Google App Engine, Greystripe, Louis Columbus' blog, Millennial Media, mobile, offers, promotions, Radio Frequency Identification, Retail, Retailing, RFID, software as a service, Strategies & Solutions, Tech | 1 Response

First Steps to Creating a Cloud Computing Strategy for 2013
By Louis Columbus on December 18, 2012
2013 will be one of the most pivotal years for cloud computing because trust in these technologies is on the line. Expectations are high regarding these technologies’ ability to deliver business value while reducing operating costs. Enterprises’ experiences have at times met these high expectations, yet too often are getting mixed results. Managing cloud expectations […]
Posted in Business, Featured Posts, Trends & Concepts | Tagged byline=Louis Columbus, Cloud Computing, cloud computing in 2013, enterprise software, Louis Columbus' blog, Plex Systems, Public Cloud Computing, SaaS, SaaS Forecast, Service level agreement, Service Level Agreements, SLAs, software as a service, State Farm Insurance, Strategies & Solutions, Tech, ticker=NASDAQ:MSFT, ticker=NASDAQ:ORCL, ticker=NYSE:CRM, ticker=NYSE:VMW

Resolving To Write A Book in 2013 With Guy Kawasaki’s Help
By Louis Columbus on December 14, 2012
Nearly everyone has at one point or another thought about a book they would love to write. The good news is that disruptive innovation is flourishing in publishing right now. It’s breaking down barriers that kept many authors from getting their books published and making new levels of autonomy and artistic freedom possible. Guy Kawasaki […]
Posted in Trends & Concepts | Tagged book, Brenda Ueland, byline=Louis Columbus, Cloud Computing, guy kawasaki, Louis Columbus' blog, Media & Entertainment, Microsoft Word, publishing, Self-publishing, Shawn Welch, Social Media, Strategies & Solutions, Tech | 1 Response

Roundup of CRM Forecasts and Market Estimates, 2012
By Louis Columbus on December 5, 2012
Showing signs of growth through 2013 and beyond, the latest round of CRM forecasts illustrate how quickly behavioral and predictive analytics, greater usability, integration with social media and mobility are transforming this market. Even with the most usable, easily learned CRM systems, enterprises at times struggle with adoption rates however. That problem has venture capitalists […]
Posted in Business, Featured Posts, Technology / Software | Tagged analytics, byline=Louis Columbus, Cloud Computing, CRM, customer relationship management, enterprise software, Entrepreneurs, Facebook, gartner, Intelligent Tech, Leadership, Louis Columbus' blog, mobile, Public Cloud Computing, SaaS, Sales & Marketing, sales force automation, Sales Leadership, salesforce.com, sap, Social Media, Strategies & Solutions, Tech, ticker=NASDAQ:AAPL, ticker=NASDAQ:FB, ticker=NASDAQ:MSFT, ticker=NASDAQ:ORCL, ticker=NYSE:CRM

SaaS Adoption Accelerates, Goes Global in the Enterprise
By Louis Columbus on November 1, 2012
In working with manufacturers and financial services firms over the last year, one point is becoming very clear: SaaS is gaining trust as a solid alternative for global deployments across the enterprise. And this trend has been accelerating in the last six months. One case in point is a 4,000 seat SaaS CRM deployment going […]
Posted in Business, Featured Posts, Technology / Software | Tagged australia, byline=Louis Columbus, Cloud Computing, CRM, customer relationship management, enterprise software, gartner, oracle, SaaS, Sales & Marketing, salesforce, Strategies & Solutions, Tech, ticker=NASDAQ:ORCL, ticker=NYSE:CRM, ticker=NYSE:IBM, ticker=NYSE:N, Total cost of ownership | 2 Responses

Gartner’s Magic Quadrant for Social CRM and the Social Enterprise
By Louis Columbus on October 9, 2012
The best CRM systems change a company and its relationships for the better. Implemented well, CRM systems can take a business into entirely new markets while solidifying leadership in existing ones. Add in the easy-to-use nature of social networks, and the potential value of CRM accelerates even faster. The Social as defined by , heavily […]
Posted in Featured Posts, Trends & Concepts | Tagged analytics, Bazaarvoice, byline=Louis Columbus, Cloud Computing, Collective Intellect, CRM, customer relationship management, Dreamforce, Entrepreneurs, Magic Quadrant, Mitch Lieberman, Natural language processing, oracle, Sales & Marketing, salesforce.com, Social Enterprise, Social Media, Strategies & Solutions, Tech, ticker=NASDAQ:ORCL, ticker=NYSE:CRM, ticker=NYSE:IT | 1 Response