A quick history of enterprise software business models
Enterprise Software business models continue to evolve. New models are driven by increased vendor competition and an increasing sophistication and choice by customers. Here’s a quick list of the primary innovations in Enterprise software business models: Licensed: The initial shift from software services to software products with software licenses that enable the vendor to retain […]
Six Steps To Transforming Marketing Into A Strategic Asset
Last week I ran a session at Frost & Sullivan’s GIL: Silicon Valley (Growth, Innovation and Leadership) conference in Santa Clara. The session ran for 75 minutes and outlined for participants methods for driving digital transformation within organizations. Many of the participants agreed with one another that they are tired of marketing regarded by their peers, […]
What Are the Required Skills for Today’s Digital Workforce?
As I spend a great deal of time every year looking at the latest technological advances for the enterprise, I’ve noticed a trend in recent years that’s long been true but is clearly markedly accelerating. That trend is that technology has officially pulled well ahead of the workplace skills of even the most proactive manager […]
Research Preview: Digital Transformation Services Take Center Stage For 2015
Constellation State Of The State Report: Digital Transformation Services Take Center Stage For 2015 The latest Constellation Research state of the state report explores the impact of digital transformation on the services front. As so many different pieces of the digital transformation space come together, Constellation believes that the Digital Transformation Services category is set […]
The Strategic Value of Social Business: What We’ve Learned
Recently, I had the need to gather our latest research from research, clients, and case studies on the established performance of social business for the Future of Work master class I delivered in Paris at Enterprise 2.0 SUMMIT 2015 this week. The intent was to answer this question: What specifically is the business value in […]
Oh Dear, the Green Pundits Don’t Understand the Cloud or Multitenancy
Recently I was drawn into a discussion of how Green the Cloud is where I responded as follows: SaaS is going to come out ahead of any reasonably calculation of carbon emissions versus on-prem. Multi-tenancy is just a lot more efficient. Look at the data centers of companies like Google, Amazon, and Facebook. Most corporates wish they […]
How Leaders Can Address the Challenges of Digital Transformation
2015 marks ten years in which I’ve been working in the trenches with organizations at a leadership level to drive some form of major change that intertwines technology, networks, and people. Back in the early days it consisted mostly of the novel and heady topics of the Web 2.0 revolution. As things matured and the […]
What Can a Poor Dumb Engineer Do That Most Marketers Can’t?
This is a tale of bootstrapping and bucking the conventional wisdom. This is a tale of applying an Engineer’s overly top down facts sifted through logic lens to what is traditionally a touchy feely shoot from the gut discipline. This is the story of how my little one man bootstrapped SaaS company competes with giants […]
Some Non-Predictions for 2015
It’s that time of new year when you get deluged with analysts / bloggers predictions and prognostications. I join in most years, and of course there’s the IDC predictions process to contend with as well. This year I swore that I was skipping it. I’ve already done the new IDC “Futurescape” document and webcast with my […]
Trends: 9 Actions to Consider Before 2015 For Digital Transformation
Digital Strategy From The Analysts At Constellation Research Constellation’s year end checklist offers suggestions designed to enable you to take control of your digital strategy in 2015. Consider these actions to ensure you dominate digital disruption in the new year. 1. Matrix Commerce: Scrub your data By Guy Courtin When it comes to Matrix Commerce, […]
