Technology and the Effective Marketer (Part 3)
In part three of this series I’ll focus on customer intelligence driven marketing and the proper use of data. In the “information economy,” data is created at an unbelievable pace, but to make some reasonable business use of that data is challenging. The concept of being a data driven business isn’t new, but there are […]
Technology and the Effective Marketer (Part Two)
In part two of this series I’ll focus on the comprehensive marketing technology solution and then in part 3 we’ll look at customer intelligence driven marketing, the customer data value chain and the technology that underpins that approach. One of…
Technology and the Effective Marketer (Part One)
Marketing, more than most business functions, has seen a great deal of disruption and change over the past several years, fueled by the Internet, the social web, social media and social networks. The dramatic change in customer / prospect expectations…
