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Technology and the Effective Marketer (Part 3)

Technology and the Effective Marketer (Part 3)

By Michael Fauscette on April 1, 2013

In part three of this series I’ll focus on customer intelligence driven marketing and the proper use of data. In the “information economy,” data is created at an unbelievable pace, but to make some reasonable business use of that data is challenging. The concept of being a data driven business isn’t new, but  there are […]

Posted in Featured Posts, Trends & Concepts | Tagged Big Data, Business, context, CRM, Customer, data, decisions, marketing, real-time, sales, SCRM, smart data, socbiz, techmarketer, transactions

Technology and the Effective Marketer (Part Two)

Technology and the Effective Marketer (Part Two)

By Michael Fauscette on March 25, 2013

In part two of this series I’ll focus on the comprehensive marketing technology solution and then in part 3 we’ll look at customer intelligence driven marketing, the customer data value chain and the technology that underpins that approach. One of…

Posted in Featured Posts, Trends & Concepts | Tagged applications, CRM, Customer, CX, marketing, SCRM, service, socbiz, solutions, strategy, techmarketer, technology

Technology and the Effective Marketer (Part One)

Technology and the Effective Marketer (Part One)

By Michael Fauscette on March 19, 2013

Marketing, more than most business functions, has seen a great deal of disruption and change over the past several years, fueled by the Internet, the social web, social media and social networks. The dramatic change in customer / prospect expectations…

Posted in Business, Featured Posts | Tagged CDO, CIO, CMO, Customer, CX, data, experience, intelligence, marketing, socbiz, Social, strategy, techmarketer, technology

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