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The Applications Market

Guerilla Marketing @ Dreamforce

Guerilla Marketing @ Dreamforce

By Brian Sommer on November 19, 2009

Leave the trade show booth behind and get creative. The guerilla marketing at technology shows can be entertaining, memorable and maybe even profitable. Done right, it makes a bigger impact than any brochure, newsletter or keychain giveaway. Look at what SugarCRM did at the Salesforce show!

Posted in Featured Posts, Trends & Concepts | Tagged CRM, Current Affairs, Dreamforce, erp, Fun With Tech, pr, SaaS, sales, salesforce.com, Selling & Marketing Software, Software Events, Software Vendors, sugarcrm, The Applications Market

Dreamforce post#2: Chatter, Events, REA and the Future of Management

Dreamforce post#2: Chatter, Events, REA and the Future of Management

By Brian Sommer on November 19, 2009

Don’t think of Salesforce’s Chatter as bunch of social networking techologies for business people to use. If you do, you’ve missed the real potential for businesses to operate in real-time.

Posted in Featured Posts, Trends & Concepts | Tagged Current Affairs, erp, Future of Application Software, SaaS and Beyond, Software Events, Software Vendors, software. applications, The Applications Market, Think About IT | 1 Response

A Tale of Two Software Worlds: Old ERP vs. SaaS

A Tale of Two Software Worlds: Old ERP vs. SaaS

By Brian Sommer on November 18, 2009

Dreamforce’s attendance really puts a strong data point on how attractive SaaS is becoming. Other vendors this week have provided additional data points that point to a troubling time ahead for laggard ERP vendors.

Posted in Business, Featured Posts, Technology / Software | Tagged Current Affairs, erp, Financial Software, Future of Application Software, HR, Implementing Technology, Selling & Marketing Software, Software development, Software Marketing, Software Vendors, The Application Software Buyer, The Applications Market, Think About IT

Cloud-to-Cloud Integration - Another Big ERP Challenge!

Cloud-to-Cloud Integration – Another Big ERP Challenge!

By Brian Sommer on October 28, 2009

NetSuite’s new Open Connect integration should make ERP buyers and vendors re-think interfaces and integration across application suites. Everyone needs to re-think what cloud-to-cloud integration, in multi-tenant apps, really means.

Posted in Featured Posts, Technology / Software | Tagged Current Affairs, erp, Future of Application Software, Implementing Technology, netsuite, oracle, Professional Services, PSA - Professional Services Automation, SaaS and Beyond, sap, Software Vendors, software. applications, The Applications Market, Think About IT

Demand this from software vendors

Demand this from software vendors

By Brian Sommer on October 20, 2009

I was getting a briefing last week from a software executive. We got to a point in the conversation where the discussion was focusing on existing products. I moved the conversation to a different space, though. If you’re getting a pitch from a vendor, you should move the conversation, too! Still Market Relevant – When […]

Posted in Business, Featured Posts | Tagged analytics, Analytics - Performance Management, erp, Financial Software, Future of Application Software, Notable Research, on-premise, quadrant, SaaS, SaaS and Beyond, Selling & Marketing Software, software as a service, Software Vendors, software. applications, The Applications Market, Vital Analysis

Two Views of the Software Market

Two Views of the Software Market

By Brian Sommer on October 16, 2009

A Bridge Too Far? In a blogger briefing this week at SAP’s TechEd, SAP CTO, Vishal Sikka, drew a chart of the application software market and what new areas of technology are of interest to the firm. I’ve tried to reproduce his freehand drawing into the following PowerPoint rendering. I believe I have captured the […]

Posted in Featured Posts, Technology / Software | Tagged Current Affairs, erp, Future of Application Software, maturity curve, Notable Research, sap, Software Vendors, software. applications, The Applications Market

Customer Intimacy wins in SAP SI’s and Channel Partners

By Brian Sommer on October 14, 2009

Yesterday, several bloggers at the SAP TechEd conference in Phoenix had an opportunity to speak with Zia Yusuf, EVP, Global Ecosystem & Partner Group of SAP.
I asked Zia what characteristics typify the best SAP partners. He rattled off five qualities that the best systems integrators and channel partners possess. These qualities and my comments on […]

Posted in Business | Tagged channel partners, Current Affairs, Discipline of Market Leaders, erp, Implementing Technology, India & Services, intellectual property, Michael Treacy, process excellence, product innovation, Professional Services, sales, sap, Selling Professional Services, Service Providers, systems integration, systems integrators, TechEd, The Application Software Buyer, The Applications Market, Zia Yusuf

Shouldn’t services firms have their own ERP?

By Brian Sommer on September 25, 2009

I caught up this week with Morris Panner, CEO of OpenAir (now part of NetSuite). One aspect of our wide-ranging conversation concerned the continuing evolution of businesses, the economy, etc. towards a greater services orientation. Drawing on that, we discussed how services firms need their own version of ERP.
Here are just some of the […]

Posted in Technology / Software | Tagged CEO Interview, Future of Application Software, HR, netsuite, PPM, PPM - Project Portfolio Management, Professional Services, professional services automation, Project Accounting, project management, project tracking, PSA, PSA - Professional Services Automation, resource management, Selling Professional Services, services, software. applications, staffing, The Applications Market

Interesting things I’ve been briefed on lately…

By Brian Sommer on September 15, 2009

NetSuite, CA, iTrade Network, Meridian Project Systems, UC4, Project Open,….
NetSuite has some new financial consolidation/planning functionality in their SaaS solution. It permits global firms to handle currency conversion. Adaptive Planning’s software is at the core of this solution. This technology does not currently use an in-core memory resident database. The more of this sort of […]

Posted in Business | Tagged ARRA, CA, Current Affairs, erp, food safety, iTrade Network, Mergers & Acquisitions, Meridian Project Systems, netsuite, PPM, PPM - Project Portfolio Management, Professional Services, professional services automation, project management, Project Open, PSA, PSA - Professional Services Automation, SaaS and Beyond, Software Vendors, software. applications, Sourcing, SYSPRO, The Applications Market, UC4

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