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Seven Lessons Learned In Customer Experience Strategies During A Data Breach (such as Target’s)

By R "Ray" Wang on December 27, 2013

Every Brand Should Have A Plan For A Data Breach The confluence of centralized personally identifiable information, reliance on digital channels, ease of hacking of magnetic stripes, and the application of the Willy Sutton rule ( a.k.a. you rob banks because that’s where the money is) improve the odds that many organizations will face a […]

Posted in Business, Featured Posts | Tagged Apps Strategy, best practices, Big Data, BigData, business strategy, Business Transformation, Chief Customer Officer, Chief executive officer, Chief Marketing Officer, CMO, Crisis Communications, CRM, CustExp, customer engagement, Customer Experience, customer experience management, customer relationship management, customer service, customer service; -business, CXP, Cyber security, data breach, data privacy, Digital Business, Digital Disruption, Digital Divide, Digital identity, digital marketing, Digital Strategy, engagement, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, Identity, Identity management, Infosecurity, Leadership, marketing, Marketing strategy, Marshall's, Next Gen Customer Experience, Next Gen CXP, Privacy, Privacy Rights, R "Ray" Wang;, rwang0, security, social business, Social Media, Software Insider, SoftwareInsider, Target, TJ Maxx, TJX, vendor strategy | 2 Responses