• Home
  • Blog
  • Meet the Enterprise Irregulars
  • Contact
  • Sponsors
Enterprise Irregulars
Smart Thinking for the Smart Enterprise
  • Featured Posts
  • Business
  • Technology / Software
  • Trends & Concepts
  • Startup Lessons

Unit Economics

The Big Mistake You Might Be Making In Calculating Churn:  Failing to Annualize Multi-Year ATR Churn Rates

The Big Mistake You Might Be Making In Calculating Churn: Failing to Annualize Multi-Year ATR Churn Rates

By Dave Kellogg on July 24, 2018

Most of thinking, definitions, and formulas regarding SaaS unit economics is based on assumptions that no longer reflect the reality of the enterprise SaaS environment.  For example, thinking in terms of MRR (monthly recurring revenue) is outdated because most enterprise SaaS companies run on annual contracts and thus we should think in terms of ARR […]

Posted in Startup Lessons | Tagged ACD, Bookings, churn, contract duration, LTV, Metrics, multi-year contracts, multi-year deals, SaaS, SaaS multiyear, TCV, Uncategorized, Unit Economics, Venture Capital

Important Subtleties in Calculating Quarterly, Annual, and ATR-based Churn Rates

Important Subtleties in Calculating Quarterly, Annual, and ATR-based Churn Rates

By Dave Kellogg on June 28, 2018

This post won’t save your life, or your company.  But it might save you a few precious hours at 2:00 AM if you’re working on your company’s SaaS metrics and can’t foot your quarterly and annual churn rates while preparing a board or investor deck. The generic issue is a lot of SaaS metrics gurus […]

Posted in Business, Featured Posts, Startup Lessons | Tagged Annual Churn, ARR, ATR, ATR churn, churn, LTV, Metrics, Quarterly Churn, SaaS, startups, Unit Economics

feed mail facebook twitter linkedin

Sponsor Posts

workday logo widget
  • Workday Chief People Officer: Nurture Moments That Matter
salesforce com logo widget
  • Here Comes the Spring ’19 Release!
kinsta logo widget
  • How to Select the Best Domain Registrar (Our Recommendations)

EI Tweets

My Tweets

Popular Posts

  • What is Design Thinking?
  • Home
  • Infor: a fork in the road
  • Silicon Valley’s Defining Characteristics
  • A Memo regarding Corporate Social Media policies
  • The biggest insights and trends in digital transformation for 2019
  • What is the Difference Between an Application and a Platform and Why it Matters?
  • Blog

Archives

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Authors

  • Anshu Sharma
  • Bob Warfield
  • Brian Sommer
  • Chirag Mehta
  • Chris Fletcher
  • Dave Kellogg
  • David Terrar
  • Denis Pombriant
  • Dion Hinchcliffe
  • Esteban Kolsky
  • Evangelos Simoudis
  • James Governor
  • Jason Busch
  • Jason Corsello
  • Jason M. Lemkin
  • Jeff Nolan
  • John Taschek
  • Jon Reed
  • Louis Columbus
  • Maggie Fox
  • Michael Coté
  • Michael Fauscette
  • Michael Krigsman
  • Naomi Bloom
  • Paul Greenberg
  • Phil Fersht
  • R "Ray" Wang
  • Ross Mayfield
  • Sadagopan
  • Sameer Patel
  • Sandy Kemsley
  • Steve Mann
  • Susan Scrupski
  • Thomas Otter
  • Tom Raftery
  • Vijay Vijayasankar
  • Vinnie Mirchandani
  • Zoli Erdos
Sponsored by: