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Viral marketing

The Low Viral Coefficient of SaaS, And Why That’s Just Fine

The Low Viral Coefficient of SaaS, And Why That’s Just Fine

By Jason M. Lemkin on January 13, 2015

We’ve talked a lot on SaaStr about how to get from $1m to $10m, $2m to $5m, $10m to $30m, etc. etc. One area we haven’t talked as much about is getting from say $100k in ARR to Initial Traction, or $1-$2m in ARR.  A bit, but not as much. The reason is while I […]

Posted in Business, Featured Posts | Tagged dropbox, echosign, Entrepreneurship, Getting to Initial Traction, Google Drive, product, SaaS, SaaStr, startups, viral app, viral coefficient, Viral marketing

Tips from 2009 for a prosperous 2010

Tips from 2009 for a prosperous 2010

By Phil Wainewright on December 31, 2009

A recurring theme ever since I started writing this blog (and indeed before) has been my concern to see more robust business models adopted by SaaS and cloud players. The second most-trafficked posting here in 2009 (and the most liked by those expressing a preference) was What have we done?, which appeared in February at […]

Posted in Business, Featured Posts | Tagged Business Models, Free, freemium, google, Revenue, small business, subscriptions, Viral marketing, Year in Review | 1 Response

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