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Vitrue

Social Market Consolidation - It's Here

Social Market Consolidation – It’s Here

By Chris Selland on May 29, 2012

In case you haven’t been paying attention, the Social Media/Marketing marketspace is starting to consolidate – rapidly. What’s driving this consolidation is M&A activity by the large cap market leaders, most notably Salesforce.com who is apparently about to purchase Buddy Media for more than $800M. This follows Oracle’s just-announced $300M acquisition of Vitrue. Salesforce started […]

Posted in Featured Posts, Technology / Software, Trends & Concepts | Tagged Buddy Media, consolidation, M&A, oracle, Radian6, salesforce.com, Social Media, Vitrue

Engagement != Experience != Relationship — You Know That, Right?

Engagement != Experience != Relationship — You Know That, Right?

By Esteban Kolsky on May 23, 2012

Oracle announced the acquisition of Vitrue this morning.  Did they need that?  Let me put it this way… if I say “Databases” you probably think Oracle… If I say “Marketing” there may be a lot of companies that come to mind before Oracle, if at all.  It will be added to their cloud offerings, joining […]

Posted in Business, Featured Posts | Tagged engagement, Larry Ellison, oracle, RightNow Technologies, Taleo, Vitrue

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