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Proximity Marketing

Proximity Marketing

By Michael Fauscette on January 26, 2015

Proximity marketing or hyperlocal marketing as it’s sometimes called, is on the upsurge this year. The fact that the smartphone market continues to grow with ~1.3B shipments in 2014 WW, and a CAGR of near 10% through 2018 (based on the IDC Smartphone Tracker) is a part of that of course, but also the technology […]

Posted in Featured Posts, Technology / Software | Tagged beacons, Bluetooth, Consumer, content, context, marketing, mobile, NFC, proximity, QR, real-time, Retail, sales, Social, store, value, wifi

The Real Problem With Mobile WiFi:  Terrible UX

The Real Problem With Mobile WiFi: Terrible UX

By Bob Warfield on May 15, 2011

Stacey Higginbotham with GigaOm wonders why WiFi doesn’t relieve some of the congestion on the mobile networks. Apparently an AT&T executive says it’s like this: The executive noted that AT&T didn’t see Wi-Fi helping the nation’s No. 2 carrier offset congestion because in most cases people don’t use Wi-Fi unless they are sitting still in […]

Posted in Featured Posts, Technology / Software | Tagged appstore, hotspot, iPad, iPhone, mobile, mobility, user interface, Wi-Fi, wifi, Wireless | 1 Response

The Chaos of BYOW (Bring Your Own Wi-Fi)

The Chaos of BYOW (Bring Your Own Wi-Fi)

By Zoli Erdos on June 15, 2010

It all started as an innocent joke: Robert Scoble was sitting in the front row @ Apple’s WWDC conference while I was following the tweetstream from home.  Little did we know out joke would soon turn serious, as Steve Job’s keynote demo crashed…

Posted in Business | Tagged byow, chaos, conferences, defragcon, evo, google i/o, hotspot, HTC, iPhone, mobility, Wi-Fi, wifi, Wireless, wwdc

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