Mobile Data Analytics
Over the past couple of years I have met with several startups that offer analytic solutions for mobile data. I have not invested in any of them. I had felt that the data captured from feature phones and early generations of smartphones was not rich enough to lead to interesting and distinct analytics. For example, while data captured from a mobile web browser such as sites visited, pageviews, time spent browsing could be analyzed, we didn’t need a new company to do that. Omniture could do that just fine. However, the new smartphones capture more interesting data. These data sets…
